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Verlag: Business Expert Press (edition 3), 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Sprache: Englisch
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In den WarenkorbPaperback. Zustand: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
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In den WarenkorbPaperback. Zustand: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Verlag: Business Expert Press 2017-01-24, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Sprache: Englisch
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Verlag: McGraw-Hill Professional|Business Expert Press, 2010
ISBN 10: 1606491016 ISBN 13: 9781606491010
Sprache: Englisch
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In den WarenkorbZustand: New. PRINT ON DEMAND pp. 308.