Mossberg oskar (10 Ergebnisse)

Zustand: New. 2023. 2023 ed. hardcover. . . . . .

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. 1st ed. 2023 edition NO-PA16APR2015-KAP.

Zustand: New. 2023. 2023 ed. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 163 pages. 8.25x6.00x0.75 inches. In Stock.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines - such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric.This is an open access book. 180 pp. Englisch.…

Zustand: New. Print on Demand.

Zustand: New. PRINT ON DEMAND.

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute .…