Sprache: Englisch
Verlag: Prosper Business Development Corporation 2/6/2009, 2009
ISBN 10: 0981941516 ISBN 13: 9780981941516
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Paperback or Softback. Zustand: New. Media Generations: Media Allocation In A Consumer-Controlled Marketplace. Book.
Sprache: Englisch
Verlag: Prosper Business Development Corporation, 2009
ISBN 10: 0981941540 ISBN 13: 9780981941547
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: Prosper Business Development Corporation, 2009
ISBN 10: 0981941540 ISBN 13: 9780981941547
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Zustand: New. Retail Communities: Customer-Driven Retailing (Paperback or Softback).
Sprache: Englisch
Verlag: Prosper Business Development Corporation, 2009
ISBN 10: 0981941540 ISBN 13: 9780981941547
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 24,05
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: Prosper Business Development Corporation, 2009
ISBN 10: 0981941540 ISBN 13: 9780981941547
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 25,03
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
EUR 21,59
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
EUR 21,85
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
EUR 23,29
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Prosper Business Development Corporation, 2009
ISBN 10: 0981941516 ISBN 13: 9780981941516
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Paperback. Zustand: new. Paperback. It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing ROI. The new SIMM consumer allocation method does just that by making the consumer and their consumption value, and media influences to purchase key elements in the new model. Media Generations also demonstrates the utility to media planning of considering how media consumption and influence change among age cohorts with different media experiences. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Sprache: Englisch
Verlag: Prosper Business Development Corporation, 2009
ISBN 10: 0981941516 ISBN 13: 9780981941516
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 44,95
Anzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.