R gopalkrishnan (111 Ergebnisse)

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Paperback. Zustand: new. Paperback. Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty. This title will help to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help attract and keep the customers who will be the most profitable for your. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize electronic marketing plans. It describes how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer's ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com.Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Zustand: New. pp. 130.

Paperback. Zustand: Brand New. 1st edition. 124 pages. 8.50x6.25x0.50 inches. In Stock.

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Hardcover. Zustand: Brand New. 226 pages. 8.50x5.51x0.55 inches. In Stock.

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Buch. Zustand: Neu. Neuware - People relations must be honed on the anvil of experience on the job People relations are the agate mortar on which the pestle of management excellence is ground. There is a liquid part and a solid part in converting metal into gold in alchemy. In management, the solid is the body of explicit knowledge and techniques taught in programs and institutes, while the liquid is about excelling in human relationships. R. Gopalakrishnan and R. Srinivasan, blood brothers some six years apart, have real experience of what it takes to clamber up the slippery grease poles of corporate careers, having risen in their companies to the CXO suite. Together, this experience represents a cauldron of valuable lessons of experience. In the process, they have developed a distinctive view about business careers and leadership. In Pivots for Career Success, Gopal and Srini bring together a subaltern view of the subject as also a high-level view from the hot, dusty environment of markets and factories to the dizzying heights of well-carpeted board rooms. They have written separately and independently based on their distinctive experiences, but argued and shared thoughts frequently over lively conversations.…

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Zustand: New. Editor(s): Evanschitzky, Heiner; Iyer, Gopalkrishnan R. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 211 pages, 12 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 317. . 2007. Paperback. . . . .…

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