Ram ak mojca (20 Ergebnisse)
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Paperback or Softback. Zustand: New. Wine Queens: Understanding the Role of Women in Wine Marketing. Book.
Sprache: Englisch
Verlag: Springer, 2023
Serie: Buch 194 von 214 - Contributions to Management Science
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Sprache: Englisch
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Serie: Buch 194 von 214 - Contributions to Management Science
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Sprache: Englisch
Verlag: Springer International Publishing, Springer, 2015
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Sloven…ia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
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Taschenbuch. Zustand: Neu. Wine Queens | Understanding the Role of Women in Wine Marketing | Mojca Ram¿ak | Taschenbuch | xiii | Englisch | 2015 | Springer | EAN 9783319166605 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preig…u.
Sprache: Englisch
Verlag: Springer, 2023
Serie: Buch 194 von 214 - Contributions to Management Science
- Softcover
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is inspired by the term 'digiwine,' a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harv…esters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations Dr. Mojca Ramsak's book peels back the layers of the alcohol industry's most obvious yet overlooked marketing tactics. It also reveals the sluggishnessofpreventive and curative efforts, as well as legal or self-regulatory measures,at keeping up with the alcohol industry's use of technology.- Nadja Furlan Stante, Principal Research Associate and Professor of Religious Studies,Science and Research Centre of Koper, Slovenia.
Weitere BilderSprache: Englisch
Verlag: Springer, 2023
Serie: Buch 194 von 214 - Contributions to Management Science
- Softcover
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Taschenbuch. Zustand: Neu. Social Impact of Wine Marketing | The Challenge of Digital Technologies to Regulation | Mojca Ram¿ak | Taschenbuch | Contributions to Management Science | x | Englisch | 2023 | Springer | EAN 9783030892265 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, j…uergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Sprache: Englisch
Verlag: Springer International Publishing, 2022
Serie: Buch 194 von 214 - Contributions to Management Science
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is inspired by the term 'digiwine,' a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters,… social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations Dr. Mojca Ramsak's book peels back the layers of the alcohol industry's most obvious yet overlooked marketing tactics. It also reveals the sluggishnessofpreventive and curative efforts, as well as legal or self-regulatory measures,at keeping up with the alcohol industry's use of technology.- Nadja Furlan Stante, Principal Research Associate and Professor of Religious Studies,Science and Research Centre of Koper, Slovenia.
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Taschenbuch. Zustand: Neu. The Anthropology of Smell | Mojca Ram¿ak | Taschenbuch | Englisch | 2025 | Springer | EAN 9783031617614 | Verantwortliche Person für die EU: Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg, productsafety[at]springernature[dot]com | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book discusses the meaning of smell from a socio-cultural perspective and brings important considerations of smell and olfaction beyond anatomy and physiology in an erudite, reader-friendly style. It addresses ideas about smell and odor in cultu…rally diverse contexts; pays attention to the subtle ways in which smell is expressed; treats smell as part of memory, prejudice, rumor, and sexuality; offers insights into the role of smell in religion, literature, film art, intangible cultural heritage, and museum practices, with particular attention to the challenges posed by historical smells; describes the legal regulation of smell and the background to scent marketing that seeks to influence consumer buying habits, adding a unique and practical dimension to the content. In addition to philosophical and medical historical aspects, the book offers insights into the evolution, diagnosis and impact of the COVID-19 pandemic on the human sense of smell and illustrates how our environment and societal influences shape our sensory perceptions and thus our attitudes and interpretation of the olfactory world around us. From an anthropological perspective, the book looks at olfactory heritage, cultural traditions, and the symbolism of the nose in different societies. Overall, it offers a comprehensive and thought-provoking cultural examination of the sense of smell - a sense that is often underestimated - while broadening our understanding of the world of smell and its role in our lives.'Ramsak's research provides valuable insights into the relationship between smell and culture, including its influence on identity, memory, social interactions, cultural practices, and beliefs. The book is a valuable resource for sensory anthropology, olfactory and intangible heritage.'Prof. Dr. Katja Hrobat Virloget, University of Primorska, The Faculty of Humanities, Department of Anthropology and Cultural Studies, Koper, Slovenia'The remarkable depth and breadth of the subtle connection between smell and culture is testament to Ramsak's deep engagement with the subject and her exceptional understanding of the global patterns of cultural connotations associated with smell.'Prof. Dr. Sophie Elpers, The Royal Netherlands Academy of Arts and Sciences, Meertens Institut, Amsterdam, The Netherlands.
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book discusses the meaning of smell from a socio-cultural perspective and brings important considerations of smell and olfaction beyond anatomy and physiology in an erudite, reader-friendly style. It addresses ideas about smell and odor in culturally d…iverse contexts; pays attention to the subtle ways in which smell is expressed; treats smell as part of memory, prejudice, rumor, and sexuality; offers insights into the role of smell in religion, literature, film art, intangible cultural heritage, and museum practices, with particular attention to the challenges posed by historical smells; describes the legal regulation of smell and the background to scent marketing that seeks to influence consumer buying habits, adding a unique and practical dimension to the content. In addition to philosophical and medical historical aspects, the book offers insights into the evolution, diagnosis and impact of the COVID-19 pandemic on the human sense of smell and illustrates how our environment and societal influences shape our sensory perceptions and thus our attitudes and interpretation of the olfactory world around us. From an anthropological perspective, the book looks at olfactory heritage, cultural traditions, and the symbolism of the nose in different societies. Overall, it offers a comprehensive and thought-provoking cultural examination of the sense of smell - a sense that is often underestimated - while broadening our understanding of the world of smell and its role in our lives.'Ramsak's research provides valuable insights into the relationship between smell and culture, including its influence on identity, memory, social interactions, cultural practices, and beliefs. The book is a valuable resource for sensory anthropology, olfactory and intangible heritage.'Prof. Dr. Katja Hrobat Virloget, University of Primorska, The Faculty of Humanities, Department of Anthropology and Cultural Studies, Koper, Slovenia'The remarkable depth and breadth of the subtle connection between smell and culture is testament to Ramsak's deep engagement with the subject and her exceptional understanding of the global patterns of cultural connotations associated with smell.'Prof. Dr. Sophie Elpers, The Royal Netherlands Academy of Arts and Sciences, Meertens Institut, Amsterdam, The Netherlands.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on c…ases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking. 64 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing Jan 2023, 2023
Serie: Buch 194 von 214 - Contributions to Management Science
- Softcover
- Print-on-Demand
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is inspired by the term 'digiwine,' a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, dron…es, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations Dr. Mojca Ramsak's book peels back the layers of the alcohol industry's most obvious yet overlooked marketing tactics. It also reveals the sluggishnessofpreventive and curative efforts, as well as legal or self-regulatory measures,at keeping up with the alcohol industry's use of technology.- Nadja Furlan Stante, Principal Research Associate and Professor of Religious Studies,Science and Research Centre of Koper, Slovenia. 132 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing Jan 2022, 2022
Serie: Buch 194 von 214 - Contributions to Management Science
- Hardcover
- Print-on-Demand
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is inspired by the term 'digiwine,' a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, rob…otic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations Dr. Mojca Ramsak's book peels back the layers of the alcohol industry's most obvious yet overlooked marketing tactics. It also reveals the sluggishnessofpreventive and curative efforts, as well as legal or self-regulatory measures,at keeping up with the alcohol industry's use of technology.- Nadja Furlan Stante, Principal Research Associate and Professor of Religious Studies,Science and Research Centre of Koper, Slovenia. 132 pp. Englisch.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases… from Slovenia. The difference between Wine Queens and Beauty Queens is also describedin light of marketing approaches used in the wine industry.The book concludeswith a thoughtful chapter on the role of objectification of women in profit seeking.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 64 pp. Englisch.
Sprache: Englisch
Verlag: Springer, Springer Jan 2023, 2023
Serie: Buch 194 von 214 - Contributions to Management Science
- Softcover
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is inspired by the term 'digiwine,' a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones,…robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations Dr. Mojca Ramak's book peels back the layers of the alcohol industry's most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry's use of technology.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 132 pp. Englisch.
Sprache: Englisch
Verlag: Springer, Springer Jan 2022, 2022
Serie: Buch 194 von 214 - Contributions to Management Science
- Hardcover
- Print-on-Demand
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschlandbuchversandmimpf2000
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EUR 60,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is inspired by the term 'digiwine,' a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic… harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations Dr. Mojca Ramak's book peels back the layers of the alcohol industry's most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry's use of technology.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 132 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing, Springer Aug 2024, 2024
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EUR 128,39
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Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book discusses the meaning of smell from a socio-cultural perspective and brings important considerations of smell and olfaction beyond anatomy and physiology in an erudite, reader-friendly style. It addresses ideas about smell and odor in…culturally diverse contexts; pays attention to the subtle ways in which smell is expressed; treats smell as part of memory, prejudice, rumor, and sexuality; offers insights into the role of smell in religion, literature, film art, intangible cultural heritage, and museum practices, with particular attention to the challenges posed by historical smells; describes the legal regulation of smell and the background to scent marketing that seeks to influence consumer buying habits, adding a unique and practical dimension to the content. In addition to philosophical and medical historical aspects, the book offers insights into the evolution, diagnosis and impact of the COVID-19 pandemic on the human sense of smell and illustrates how our environment and societal influences shape our sensory perceptions and thus our attitudes and interpretation of the olfactory world around us. From an anthropological perspective, the book looks at olfactory heritage, cultural traditions, and the symbolism of the nose in different societies. Overall, it offers a comprehensive and thought-provoking cultural examination of the sense of smell ¿ a sense that is often underestimated ¿ while broadening our understanding of the world of smell and its role in our lives.¿Ram¿ak¿s research provides valuable insights into the relationship between smell and culture, including its influence on identity, memory, social interactions, cultural practices, and beliefs. The book is a valuable resource for sensory anthropology, olfactory and intangible heritage.¿Prof. Dr. Katja Hrobat Virloget, University of Primorska, The Faculty of Humanities, Department of Anthropology and Cultural Studies, Koper, Slovenia¿The remarkable depth and breadth of the subtle connection between smell and culture is testament to Ram¿ak¿s deep engagement with the subject and her exceptional understanding of the global patterns of cultural connotations associated with smell.¿Prof. Dr. Sophie Elpers, The Royal Netherlands Academy of Arts and Sciences, Meertens Institut, Amsterdam, The NetherlandsSpringer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.
- Softcover
- Print-on-Demand
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschlandbuchversandmimpf2000
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 128,39
EUR 60,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book discusses the meaning of smell from a socio-cultural perspective and brings important considerations of smell and olfaction beyond anatomy and physiology in an erudite, reader-friendly style. It addresses ideas about smell and o…dor in culturally diverse contexts; pays attention to the subtle ways in which smell is expressed; treats smell as part of memory, prejudice, rumor, and sexuality; offers insights into the role of smell in religion, literature, film art, intangible cultural heritage, and museum practices, with particular attention to the challenges posed by historical smells; describes the legal regulation of smell and the background to scent marketing that seeks to influence consumer buying habits, adding a unique and practical dimension to the content. In addition to philosophical and medical historical aspects, the book offers insights into the evolution, diagnosis and impact of the COVID-19 pandemic on the human sense of smell and illustrates how our environment and societal influences shape our sensory perceptions and thus our attitudes and interpretation of the olfactory world around us. From an anthropological perspective, the book looks at olfactory heritage, cultural traditions, and the symbolism of the nose in different societies. Overall, it offers a comprehensive and thought-provoking cultural examination of the sense of smell - a sense that is often underestimated - while broadening our understanding of the world of smell and its role in our lives.'Ram¿ak's research provides valuable insights into the relationship between smell and culture, including its influence on identity, memory, social interactions, cultural practices, and beliefs. The book is a valuable resource for sensory anthropology, olfactory and intangible heritage.'Prof. Dr. Katja Hrobat Virloget, University of Primorska, The Faculty of Humanities, Department of Anthropology and Cultural Studies, Koper, Slovenia'The remarkable depth and breadth of the subtle connection between smell and culture is testament to Ram¿ak's deep engagement with the subject and her exceptional understanding of the global patterns of cultural connotations associated with smell.'Prof. Dr. Sophie Elpers, The Royal Netherlands Academy of Arts and Sciences, Meertens Institut, Amsterdam, The NetherlandsSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.
