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Erstausgabe
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
EUR 10,20
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In den WarenkorbPaperback. Zustand: Very Good. CRM: The Foundation of Contemporary Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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EUR 10,20
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In den WarenkorbPaperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Hard cover. Paper over boards. 511 p. Contains: Illustrations. Audience: General/trade. Good. Some waviness to textblock from moisture. Back pages creased/wrinkled slightly. Light cover wear.
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In den WarenkorbSoftcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Anbieter: Zoom Books East, Glendale Heights, IL, USA
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Anbieter: Mooney's bookstore, Den Helder, Niederlande
Zustand: Very good.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Sprache: Englisch
Verlag: Taylor & Francis Ltd, London, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Paperback. Zustand: new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 139,45
Anzahl: 4 verfügbar
In den WarenkorbZustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 164,68
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 456.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 153,00
Anzahl: 10 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: Taylor & Francis Ltd, London, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Paperback. Zustand: new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 163,31
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In den WarenkorbPaperback. Zustand: Brand New. 2nd pap/psc edition. 449 pages. 9.75x7.75x1.00 inches. In Stock.
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. pp. 456.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 170,91
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In den WarenkorbZustand: New.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 168,23
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In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
EUR 150,63
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA. This book balances the behavioral and database aspects of cust.
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: New. pp. 456.
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
EUR 401,73
Anzahl: 5 verfügbar
In den WarenkorbHardcover. Zustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 404,67
Anzahl: 10 verfügbar
In den WarenkorbZustand: New.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 437,37
Anzahl: 10 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.