Schwan stefan (11 Ergebnisse)

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Sprache: Deutsch 2 Bände in einem gebunden. Mit zahlreichen Abbildungen u. Graphiken. VI, 115 u. XII, 172 Seiten. 4; GanzLeinen mit Rückenprägung. Ausgeschiedenes Bibliotheksexemplar mit Stempeln u. Rückensignatur. Guter Zustand..

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2004 in the subject Didactics - Business economics, Economic Pedagogy, grade: 1,3, European University Viadrina Frankfurt (Oder), language: English, abstract: This study does not focus on the 'powerhouses' of internationalisation but rather at the possibilities of an 'average' university with up to now rather average numbers of foreign students and an average degree of overall internationalisation. The University of Bielefeld is taken as one example, of how internationalisation can be implemented, what the key processes of internationalisation are and which steps should be taken to foster internationalisation in the future.The first part of this study is having a look at what internationalisation of universities is and how the idea has developed historically. he paper then in the second part describes the main stakeholders and their role in the internationalisation of higher education. In part three and four the key drivers of internationalisation for universities in general and German institutions of higher education in particular are identified. Therefore this paper outlines first the general global trends in higher education in part three and than focuses on specific German and European developments in part four. Special attention will be drawn on the legal changes in the German system of higher education and the EU-harmonisation process. In Chapter five the competitive forces like new market entrants and substitutes will be looked at. The sixth part will describe the specific motivation for internationalisation at the UoB and sketch the environmental situation of the university like the history of the institution, geographical aspects, its profile etc. It then focuses on strategy formulated so far. Parts seven and eight examine the internationalisation efforts on the side of resource allocation and international programmes. The last chapter tries to summarize the strengths and weaknesses of the internationalisation process at the UoB and to derive recommendations for a coherent future strategy of internationalisation. This part is opening perspectives for chances, but also tries to focus on the dangers for the UoB. Therefore in the preceding parts the internationalisation efforts and its effects will be analysed and compared to developments at other universities focussing especially on other universities in North Rhine Westphalia (NRW), but also worldwide.…

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market. 76 pp. Englisch.…

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2004 in the subject Didactics - Business economics, Economic Pedagogy, grade: 1,3, European University Viadrina Frankfurt (Oder), language: English, abstract: This study does not focus on the 'powerhouses' of internationalisation but rather at the possibilities of an 'average' university with up to now rather average numbers of foreign students and an average degree of overall internationalisation. The University of Bielefeld is taken as one example, of how internationalisation can be implemented, what the key processes of internationalisation are and which steps should be taken to foster internationalisation in the future.The first part of this study is having a look at what internationalisation of universities is and how the idea has developed historically. he paper then in the second part describes the main stakeholders and their role in the internationalisation of higher education. In part three and four the key drivers of internationalisation for universities in general and German institutions of higher education in particular are identified. Therefore this paper outlines first the general global trends in higher education in part three and than focuses on specific German and European developments in part four. Special attention will be drawn on the legal changes in the German system of higher education and the EU-harmonisation process. In Chapter five the competitive forces like new market entrants and substitutes will be looked at. The sixth part will describe the specific motivation for internationalisation at the UoB and sketch the environmental situation of the university like the history of the institution, geographical aspects, its profile etc. It then focuses on strategy formulated so far. Parts seven and eight examine the internationalisation efforts on the side of resource allocation and international programmes. The last chapter tries to summarize the strengths and weaknesses of the internationalisation process at the UoB and to derive recommendations for a coherent future strategy of internationalisation. This part is opening perspectives for chances, but also tries to focus on the dangers for the UoB. Therefore in the preceding parts the internationalisation efforts and its effects will be analysed and compared to developments at other universities focussing especially on other universities in North Rhine Westphalia (NRW), but also worldwide. 120 pp. Englisch.…

Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2004 in the subject Didactics - Business economics, Economic Pedagogy, grade: 1,3, European University Viadrina Frankfurt (Oder), language: English, abstract: This study does not focus on the ¿powerhouses¿ of internationalisation but rather at the possibilities of an ¿average¿ university with up to now rather average numbers of foreign students and an average degree of overall internationalisation. The University of Bielefeld is taken as one example, of how internationalisation can be implemented, what the key processes of internationalisation are and which steps should be taken to foster internationalisation in the future.The first part of this study is having a look at what internationalisation of universities is and how the idea has developed historically. he paper then in the second part describes the main stakeholders and their role in the internationalisation of higher education. In part three and four the key drivers of internationalisation for universities in general and German institutions of higher education in particular are identified. Therefore this paper outlines first the general global trends in higher education in part three and than focuses on specific German and European developments in part four. Special attention will be drawn on the legal changes in the German system of higher education and the EU-harmonisation process. In Chapter five the competitive forces like new market entrants and substitutes will be looked at. The sixth part will describe the specific motivation for internationalisation at the UoB and sketch the environmental situation of the university like the history of the institution, geographical aspects, its profile etc. It then focuses on strategy formulated so far. Parts seven and eight examine the internationalisation efforts on the side of resource allocation and international programmes. The last chapter tries to summarize the strengths and weaknesses of the internationalisation process at the UoB and to derive recommendations for a coherent future strategy of internationalisation. This part is opening perspectives for chances, but also tries to focus on the dangers for the UoB. Therefore in the preceding parts the internationalisation efforts and its effects will be analysed and compared to developments at other universities focussing especially on other universities in North Rhine Westphalia (NRW), but also worldwide.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch.…

Taschenbuch. Zustand: Neu. Marketing Higher Education in Russia | Market potential of Russia for German Institutions of Higher Education | Stefan Schwan | Taschenbuch | 76 S. | Englisch | 2009 | GRIN Verlag | EAN 9783640250448 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …