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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Negrut, Dan (illustrator).

paperback. Zustand: Good. Edition ed. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Negrut, Dan (illustrator).

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Soft cover. Zustand: Good. Please note that, depending on destination, we may request a payment to cover any extra shipping/postage charges. Proceeds to Amnesty International. Abe2539. This item is being sold under the Retail Gift Aid scheme to support Amnesty International UK Section Charitable Trust. Gift Aid enables us to increase the value of donations by 25%. Amnesty International UK Section is acting as an agent selling this item on behalf of one of our Gift Aid Donors.…

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Softcover. Zustand: New. Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard "An outstanding guide, not only to the mechanics and economics of loyalty programs, but to the behavioural thinking behind loyalty strategy. Having been involved in the loyalty industry for many years, I found it a fascinating source of historical context, a great overview of the industry today, and a practical roadmap to the key drivers of customer value across a range of loyalty program types. A must-have for anyone in the industry." Neil Thompson, former CEO, Velocity Frequent Flyer "Loyalty Programs: The Complete Guide is one of the most thorough resources for loyalty and loyalty programs. It's practical, pragmatic and comprehensively covers all aspects of loyalty from history to psychology through to program design and operating models including commercials. There is something for every loyalty professional in this book - from emerging loyalty marketers through to senior stakeholders and decision makers." Lizzy Ryley, CEO, Loyalty NZ Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).…

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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: new. Paperback. The leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies.Loyalty Programs: The Complete Guide (3rd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines academic research, loyalty psychology, and global industry expertise to deliver a complete, global view of every aspect of loyalty programs.Loyalty programs have become the most important marketing discipline of the 21st Century. As first-party data grows scarce and AI reshapes how people buy, a well-designed loyalty program enables brands to know their customers, keep them, and grow their value over time.Whether you are designing a program from scratch, managing one that needs to generate a better return on investment, or developing a business case for your board, this book will provide you with the expert guidance you need.Inside, you will find the tools to: Design a best-practice program, using proven frameworks Implement the right technology, rewards and benefits, and member experience Operate and evolve with commercial modelling, analytics, and ROI measurement Future-proof your program for AI, agentic commerce, and a privacy-first worldFrom loyalty psychology and program design through to fraud, governance, and commercial modelling, it is the complete guide.Praise for Loyalty Programs: The Complete Guide"The one book in this space that treats loyalty as the complex, cross-functional discipline it actually is, rather than a simple rewards mechanic." - Fabio Martini, Global Marketing Director, ASICS"Factual, methodical, and grounded in a deep understanding of how loyalty programs actually work." - Max Byloff, CEO of Loyalty, Comarch"A refreshingly complete view of what loyalty strategy should be." - Kate Lisko, Senior Product Manager, The Estee Lauder Companies Inc.Author Philip Shelper is CEO and Founder of Loyalty & Reward Co, the world's only global pure-play loyalty consultancy. He has consulted to over 160 brands worldwide and previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs and an obsessive researcher of loyalty psychology and loyalty history, all of which he draws on to understand what makes a program succeed.Loyalty Programs: The Complete Guide (3rd Edition) was co-created by the expert Loyalty & Reward Co team, including Stacey Lyons, Scott Harrison, Ryan De Boer, David Schneider, Federico Couret, and Hunter Murray, with contributions from Michael Smith and Sam Panzer. The leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies.Loyalty Programs: The Complete Guide (3rd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines academic research, loyalty psychology, and global industry expertise to deliver a complete, global view of every aspect of loyalty programs.Loyalty programs have become the most important marketing discipline of the 21st Century. As first-party data grows scarce and AI reshapes how people buy, a well-designed loyalty program enables brands to know their customers, keep them, and grow their value over time.Whether you are designing a program from scratch, managing one that needs to generate a better return on investment, or developing a business case for your board, this book will provide you with the expert guidance you need.Inside, you will find the tools to:Design a best-practice program, using proven frameworks Implement the right technology, rewards and benefits, and member experience Operate and evolve with commercial modelling, analytics, and ROI measurement Future-proof your program for AI, agentic commerce, and a privacy-first worldFrom loyalty psychology and program design through to fraud, governance, and commercial modelling, it is the complete guide.Praise for Loyalty Programs: The Complete Guide'The one book in this space that treats loyalty as the complex, cross-functional discipline it actually is, rather than a simple rewards mechanic.' - Fabio Martini, Global Marketing Director, ASICS'Factual, methodical, and grounded in a deep understanding of how loyalty programs actually work.' - Max Byloff, CEO of Loyalty, Comarch'A refreshingly complete view of what loyalty strategy should be.' - Kate Lisko, Senior Product Manager, The Estée Lauder Companies Inc.Author Philip Shelper is CEO and Founder of Loyalty & Reward Co, the world's only global pure-play loyalty consultancy. He has consulted to over 160 brands worldwide and previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs and an obsessive researcher of loyalty psychology and loyalty history, all of which he draws on to understand what makes a program succeed.Loyalty Programs: The Complete Guide (3rd Edition) was co-created by the expert Loyalty & Reward Co team, including Stacey Lyons, Scott Harrison, Ryan De Boer, David Schneider, Federico Couret, and Hunter Murray, with contributions from Michael Smith and Sam Panzer.…

Paperback. Zustand: new. Paperback. The leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies.Loyalty Programs: The Complete Guide (3rd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines academic research, loyalty psychology, and global industry expertise to deliver a complete, global view of every aspect of loyalty programs.Loyalty programs have become the most important marketing discipline of the 21st Century. As first-party data grows scarce and AI reshapes how people buy, a well-designed loyalty program enables brands to know their customers, keep them, and grow their value over time.Whether you are designing a program from scratch, managing one that needs to generate a better return on investment, or developing a business case for your board, this book will provide you with the expert guidance you need.Inside, you will find the tools to: Design a best-practice program, using proven frameworks Implement the right technology, rewards and benefits, and member experience Operate and evolve with commercial modelling, analytics, and ROI measurement Future-proof your program for AI, agentic commerce, and a privacy-first worldFrom loyalty psychology and program design through to fraud, governance, and commercial modelling, it is the complete guide.Praise for Loyalty Programs: The Complete Guide"The one book in this space that treats loyalty as the complex, cross-functional discipline it actually is, rather than a simple rewards mechanic." - Fabio Martini, Global Marketing Director, ASICS"Factual, methodical, and grounded in a deep understanding of how loyalty programs actually work." - Max Byloff, CEO of Loyalty, Comarch"A refreshingly complete view of what loyalty strategy should be." - Kate Lisko, Senior Product Manager, The Estee Lauder Companies Inc.Author Philip Shelper is CEO and Founder of Loyalty & Reward Co, the world's only global pure-play loyalty consultancy. He has consulted to over 160 brands worldwide and previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs and an obsessive researcher of loyalty psychology and loyalty history, all of which he draws on to understand what makes a program succeed.Loyalty Programs: The Complete Guide (3rd Edition) was co-created by the expert Loyalty & Reward Co team, including Stacey Lyons, Scott Harrison, Ryan De Boer, David Schneider, Federico Couret, and Hunter Murray, with contributions from Michael Smith and Sam Panzer. The leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Paperback. Zustand: new. Paperback. The leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies.Loyalty Programs: The Complete Guide (3rd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines academic research, loyalty psychology, and global industry expertise to deliver a complete, global view of every aspect of loyalty programs.Loyalty programs have become the most important marketing discipline of the 21st Century. As first-party data grows scarce and AI reshapes how people buy, a well-designed loyalty program enables brands to know their customers, keep them, and grow their value over time.Whether you are designing a program from scratch, managing one that needs to generate a better return on investment, or developing a business case for your board, this book will provide you with the expert guidance you need.Inside, you will find the tools to: Design a best-practice program, using proven frameworks Implement the right technology, rewards and benefits, and member experience Operate and evolve with commercial modelling, analytics, and ROI measurement Future-proof your program for AI, agentic commerce, and a privacy-first worldFrom loyalty psychology and program design through to fraud, governance, and commercial modelling, it is the complete guide.Praise for Loyalty Programs: The Complete Guide"The one book in this space that treats loyalty as the complex, cross-functional discipline it actually is, rather than a simple rewards mechanic." - Fabio Martini, Global Marketing Director, ASICS"Factual, methodical, and grounded in a deep understanding of how loyalty programs actually work." - Max Byloff, CEO of Loyalty, Comarch"A refreshingly complete view of what loyalty strategy should be." - Kate Lisko, Senior Product Manager, The Estee Lauder Companies Inc.Author Philip Shelper is CEO and Founder of Loyalty & Reward Co, the world's only global pure-play loyalty consultancy. He has consulted to over 160 brands worldwide and previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs and an obsessive researcher of loyalty psychology and loyalty history, all of which he draws on to understand what makes a program succeed.Loyalty Programs: The Complete Guide (3rd Edition) was co-created by the expert Loyalty & Reward Co team, including Stacey Lyons, Scott Harrison, Ryan De Boer, David Schneider, Federico Couret, and Hunter Murray, with contributions from Michael Smith and Sam Panzer. The leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Taschenbuch. Zustand: Neu. Loyalty Programs | The Complete Guide (3rd Edition) | Shelper (u. a.) | Taschenbuch | Englisch | 2026 | Loyalty & Reward Co | EAN 9780645211573 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…