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Taschenbuch. Zustand: Neu. Contemporary Issues and Prospects in Business Development in Africa | Celebrating the 20th Anniversary of the Journal of African Business | Simon P. Sigué | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2021 | Routledge | EAN 9780367777012 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change. This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.…

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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Contemporary Marketing Practices in Africa: Technological and Strategic Perspectives is the first volume in a series of two published to honor Professor Kofi Q. Dadzie s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and elevating global visibility of African scholarship.This first volume offers a context rooted examination of how digital technologies, evolving consumer behaviour, and strategic decision making are reshaping marketing practice and theories across African markets to create and deliver customer value. Departing from traditional Western centric marketing approaches and drawing on contributions from leading African and international scholars, it presents multidisciplinary insights that address the continent s institutional complexity, cultural diversity, and uneven technological adoption, preparing readers for the ethical and sustainability debates addressed in Volume 2.This volume will appeal to scholars, graduate students, practitioners, and policymakers seeking a grounded understanding of evolving consumer behaviour, shifting marketing strategies, and technology driven marketing transformation in African contexts.…

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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Contemporary Marketing Practices in Africa: Ethical and Sustainability Perspectives is the second volume in a series of two published to honor Professor Kofi Q. Dadzie s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and elevating global visibility of African scholarship.This second volume brings together leading scholars to examine through empirical, conceptual, and multidisciplinary perspectives the ethical and sustainability imperatives that increasingly shape customer value and define responsible marketing in Africa. Several issues are covered, including ethical compliance in market oriented strategies, consumer perceptions of online behavioral advertising, responsible technology use, sustainable consumption, public information systems, sustainable material management, strategic sustainability marketing, crisis driven business resilience, and transformative arts based approaches to consumer inclusion. This volume complements and deepens the strategic and technological insights provided in Volume 1, providing readers with a holistic understanding of contemporary marketing in Africa.This volume is designed for practitioners, policymakers, and scholars who seek actionable perspectives on ethical responsibility and environmental stewardship within African marketing contexts.…

Taschenbuch. Zustand: Neu. Business in Africa in the Era of Digital Technology | Essays in Honour of Professor William Darley | James Baba Abugre (u. a.) | Taschenbuch | xvii | Englisch | 2022 | Springer International Publishing | EAN 9783030705404 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change.This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD).The book is intended for graduate students and researchers interested in business development and practices in Africa.…