Steven soechtig (30 Ergebnisse)
- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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Hardback. Zustand: New. Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies th…at failed to ante up are already gone-or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You'll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customer's progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization's ability to marry brand and experience into one coherent and exciting package.
- Hardcover
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Hardback. Zustand: New. Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies th…at failed to ante up are already gone-or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You'll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customer's progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization's ability to marry brand and experience into one coherent and exciting package.
- Hardcover
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Hardcover. Zustand: new. Hardcover. Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market.…Companies that failed to ante up are already goneor fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. Youll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customers progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organizations ability to marry brand and experience into one coherent and exciting package. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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Hardcover. Zustand: Brand New. 206 pages. 9.00x6.00x1.00 inches. In Stock.
- Hardcover
- Erstausgabe
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Zustand: New. 2022. 1st Edition. Hardcover. . . . . .
- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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Hardcover. Zustand: new. Hardcover. Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market.…Companies that failed to ante up are already goneor fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. Youll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customers progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organizations ability to marry brand and experience into one coherent and exciting package. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
- Hardcover
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Hardback. Zustand: New. Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies th…at failed to ante up are already gone-or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You'll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customer's progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization's ability to marry brand and experience into one coherent and exciting package.
- Hardcover
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- Hardcover
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Hardcover. Zustand: new. Hardcover. Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market.…Companies that failed to ante up are already goneor fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. Youll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customers progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organizations ability to marry brand and experience into one coherent and exciting package. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
- Hardcover
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Gebunden. Zustand: New. STEVEN G. SOECHTIG has worked for several industry-leading brand and experience strategy firms throughout his career. He has served as CEO of Ogilvy Experience, as an Expert Partner at McKinsey & Company, and as a Managing Director at Deloitte Digital. In e.
- Hardcover
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Buch. Zustand: Neu. Neuware - Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Compani…es that failed to ante up are already gone--or fading fast.In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.You'll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers:\* Strategies, techniques, and activities for teams to capture digital opportunities\* Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity\* Tactics to accelerate the customer's progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization's ability to marry brand and experience into one coherent and exciting package.
- Hardcover
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Hardback. Zustand: New. Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies th…at failed to ante up are already gone-or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You'll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customer's progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization's ability to marry brand and experience into one coherent and exciting package.
