Timo muhonen (7 Ergebnisse)
Sprache: Englisch
Verlag: The Finnish Society of Sciences and Letters, 1993
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Paperback. Zustand: Good. 51 p. Includes bibliography. Commentationes Physico-Mathematicae et Chemico-Medicae 147 0.0.
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Taschenbuch. Zustand: Neu. FOOD RELATED LIFESTYLE SEGMENTATION IN ST. PETERSBURG AND JOENSUU | Case company "Raisio Group" | Timo Muhonen (u. a.) | Taschenbuch | 200 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843354295 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norder…stedt, info[at]bod[dot]de | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The aim of this thesis was to investigate the consumption of food and consumers' food-related behaviour by examining the life styles to determine food-related lifestyle segments in St. Petersburg, Russia and Joensuu, Finland. The stud…y also concentrates on researching consumers' attitudes, interests and opinions in relation to food and eating. The objective was to investigate how people proceed with their shopping, perceive quality and what their purchasing and consumption motives are. A research method was quantitative. All together 412 respondents were interviewed: 212 from St. Petersburg and 200 from Joensuu. Data was analysed with the SPSS Statistics 17.0 programme. Four consumer segments were found, which also differ in socio demographic characteristics. These segments were named: hedonistic, low-involved, traditional and adventurous. In both countries the largest segment was the adventurous food consumer. Respondents from both market show similar consumer behaviour, but some distinctive cultural differences exist. Despite the obvious similarities in findings, national characteristics must be taken into account while evaluating the markets. 200 pp. Englisch.
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Muhonen TimoOlga and Timo obtained BBA degrees at NKUAS in Joensuu, Finland. They specialised on international marketing and East-West trade. Olga is currently placed at the Center for Markets in Transiti…on in the Aalto University Sc.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The aim of this thesis was to investigate the consumption of food and consumers'' food-related behaviour by examining the life styles to determine food-related lifestyle segments in St. Petersburg, Russia and Joensuu, Finland. The study a…lso concentrates on researching consumers'' attitudes, interests and opinions in relation to food and eating. The objective was to investigate how people proceed with their shopping, perceive quality and what their purchasing and consumption motives are. A research method was quantitative. All together 412 respondents were interviewed: 212 from St. Petersburg and 200 from Joensuu. Data was analysed with the SPSS Statistics 17.0 programme. Four consumer segments were found, which also differ in socio demographic characteristics. These segments were named: hedonistic, low-involved, traditional and adventurous. In both countries the largest segment was the adventurous food consumer. Respondents from both market show similar consumer behaviour, but some distinctive cultural differences exist. Despite the obvious similarities in findings, national characteristics must be taken into account while evaluating the markets.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 200 pp. Englisch.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The aim of this thesis was to investigate the consumption of food and consumers' food-related behaviour by examining the life styles to determine food-related lifestyle segments in St. Petersburg, Russia and Joensuu, Finland. The study als…o concentrates on researching consumers' attitudes, interests and opinions in relation to food and eating. The objective was to investigate how people proceed with their shopping, perceive quality and what their purchasing and consumption motives are. A research method was quantitative. All together 412 respondents were interviewed: 212 from St. Petersburg and 200 from Joensuu. Data was analysed with the SPSS Statistics 17.0 programme. Four consumer segments were found, which also differ in socio demographic characteristics. These segments were named: hedonistic, low-involved, traditional and adventurous. In both countries the largest segment was the adventurous food consumer. Respondents from both market show similar consumer behaviour, but some distinctive cultural differences exist. Despite the obvious similarities in findings, national characteristics must be taken into account while evaluating the markets.
