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  • Sprache: Englisch

    Verlag: Museum for Ostaslatische Kunst/Museum of East Asian Art, Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Gulf Coast Books, Cypress, TX, USAGulf Coast Books

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    paperback. Zustand: Good.

  • Sprache: Englisch

    Verlag: Museum fur Ostasiatische Kunst S, 2006

    3886095371 / 9783886095377

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    Anbieter: HPB-Emerald, Dallas, TX, USAHPB-Emerald

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    paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Museum for Ostaslatische Kunst/M, 2006

    3886095371 / 9783886095377

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    Anbieter: HPB-Ruby, Dallas, TX, USAHPB-Ruby

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    paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Museum fur Ostasiatische Kunst Staatliche Museen zu Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Better World Books, Mishawaka, IN, USABetter World Books

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    Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Sprache: Englisch

    Verlag: Museum fur Ostasiatische Kunst Staatliche Museen zu Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Housing Works Online Bookstore, New York, NY, USAHousing Works Online Bookstore

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    Paperback. Zustand: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.

  • Sprache: Englisch

    Verlag: Museum for Ostaslatische Kunst/Museum of East Asian Art, Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Santa Fe Used Books, Santa Fe, NM, USASanta Fe Used Books

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    paperback. Zustand: Very Good. Clean and unmarked. Binding strong. Light wear, bump to spine edge.

  • Sprache: Englisch

    Verlag: B Museum Fur Ostasiatische Kunst, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Magers and Quinn Booksellers, Minneapolis, MN, USAMagers and Quinn Booksellers

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    EUR 13,77

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    paperback. Zustand: Very Good. May have light to moderate shelf wear and/or a remainder mark. Complete. Clean pages.

  • Sprache: Englisch

    Verlag: Museum fur Ostasiatische Kunst Staatliche Museen zu Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: D&D BOOKS, JORDAN, MN, USAD&D BOOKS

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    Paperback. Zustand: Very Good.

  • Sprache: Englisch

    Verlag: Museum Fur Ostasiatische Kunst Staatliche Museen Zu Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Eat My Words Books, Minneapolis, MN, USAEat My Words Books

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    Softcover. Zustand: Very Good+. The overall condition of the book is excellent. The book's binding is solid. The pages are clean, bright, and unmarked. The cover is clean and in great condition with minor marring, creasing, and shelving wear. Please support an independent bookstore. ; 8vo 8" - 9" tall; 256 pages. …

  • Sprache: Englisch

    Verlag: Grin Verlag, 2012

    3656196230 / 9783656196235

    • Softcover

    Anbieter: California Books, Miami, FL, USACalifornia Books

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    Zustand: New.

  • Sprache: Englisch

    Verlag: Grin Verlag, 2020

    3346086461 / 9783346086464

    • Softcover

    Anbieter: California Books, Miami, FL, USACalifornia Books

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    Zustand: Neu

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  • Sprache: Englisch

    Verlag: Museum for Ostaslatische Kunst/Museum of East Asian Art, Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Lake Country Books and More, Excelsior, MN, USALake Country Books and More

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    Zustand: Gebraucht - Gut bis sehr gut

    EUR 31,65

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    paperback. Zustand: Near Fine. None as issued. Excellent paperback copy, nearly new. Clean, solid copy with unmarked text. Cover has minimal wear. Binding is tight and square, no creases to spine or cover. We are unable to ship oversize books and multi-volume sets internationally.

  • Sprache: Englisch

    Verlag: Museum fur Ostasiatische Kunst Staatliche Museen zu Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: GoldBooks, Denver, CO, USAGoldBooks

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    Zustand: Neu

    EUR 43,06

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    Paperback. Zustand: new. New Copy. Customer Service Guaranteed.

  • Sprache: Englisch

    Verlag: Museum fur Ostasiatische Kunst Staatliche Museen zu Berlin, Berlin, 2006

    3886095371 / 9783886095377

    • Softcover
    • Erstausgabe

    Anbieter: James & Mary Laurie, Booksellers A.B.A.A, Minneapolis, MN, USAJames & Mary Laurie, Booksellers A.B.A.A

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    Verbandsmitglied: ABAAMWABAILAB

    Zustand: Gebraucht - Sehr gut

    EUR 48,23

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    Paperback. Zustand: Fine Condition. 1st. With introductory essays by Quitman Eugene Phillips, Melanie Trede, Alexander Hoffman, and Terry Satsuki Milhaupt. Covering 78 items in the collection, with multiple views and accompanied by commentary.

  • Sprache: Englisch

    Verlag: Museum for Ostasiatische Kunst Staatliche Museen /Museum of East Asian Art, Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Theoria Books, Andover, MA, USATheoria Books

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    Zustand: Neu

    EUR 44,56

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    Soft cover. Zustand: New. New. In original shrinkwrap. Other publication details not seen, due to shrinkwrap. Large 4to wraps with figurative illustration on top half front cover, red and light green predominant colors, title lettering in red over light green at lower right middle front cover. Extra shipping will be required if not sent by USPS Media Mail.…

  • Sprache: Englisch

    Verlag: Museum für Ostasiatische Kunst, Staatliche Museen zu Berlin, Berlin, 2006

    3886095371 / 9783886095377

    • Softcover

    Anbieter: Mullen Books, ABAA, Marietta, PA, USAMullen Books, ABAA

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    EUR 38,58

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    Softcover. Zustand: VG. English edition. Color illus. wraps, French flaps, 256 pp., profusely illus., chiefly in color. Issued in conjunction with a series of 2006-2008 exhibitions. With four essays: Taste, Practice, and Identity in Medieval Japan / Quitman Eugene Phillips -- Lives of the Japanese Picture / Melanie Trede -- In Search of the Ideal of Female Beauty in Tokugawa Japan / Alexander Hofmann -- Facets of the Kimono: Reflections of Japan's Modernity / Terry Satsuki Milhaupt. A vivid catalog follows.…

  • Sprache: Englisch

    Verlag: GRIN Verlag, GRIN Verlag, 2012

    3656196230 / 9783656196235

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

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    Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: No matter where we are advertisements are everywhere, but how do people decide which product to buy Today consumers may choose which toothpaste or shampoo they want to purchase because there is a huge range of brands that offer the same goods, therefore companies have to persuade consumers to buy their product. As a student of linguistics I asked myself how argumentative persuasion in advertising functions and how it contributes to its effectiveness. I found two very interesting approaches by Clemens Ottmers and Nina Janich who determined different argumentation strategies for analysing advertisements.Although there is a lot of literature dealing with language and advertising, there are only few works concerned with strategies of argumentation in advertising. Since 1945, and especially during the economic miracle, there has been a steady increase of research in the field of language and advertising. First works dealing with argumentation and advertising were published in the 1960s. In the course of years linguists concentrated more on specific linguistic aspects of advertising and presented first analysing methods. Furthermore, they focused on rhetoric figures, strategies of advertising, and on the effects of images. Nowadays, linguistic research concentrates on semiotics and image-text-relations, as well as on intentions, persuasion in advertisements, and TV spots. However, the main problem of linguistic research of advertising is the lack of a fundamental work dealing with language of advertising and its versatility with reference to images and advertising media. …

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    334608650X / 9783346086501

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Seminar paper from the year 2013 in the subject American Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: Writing has become an indispensable and inherent part in the daily routine of western societies. We learn how to read and write without considering the significance of a literate culture, being interested in how oral cultures develop to literate cultures, or what impact literacy has on a culture. These considerations will be subject of this paper.The initial chapter provides a short overview of previous research in the field of orality and literacy. Following Dürscheid, chapter two defines the concept of literacy and orality, whereby the latter concept will be subdivided into primary and secondary orality. In order to clarify which techniques oral cultures used before the evolution of writing, chapter three discusses the characteristics of oral cultures that have been determined by Walter Ong. Subsequently, I will focus on the shift from orality to literacy showing that writing was not simply invented but made its transition in evolutionary stages, i. e. from pictographic precursors of writing to a fully developed phonetic writing system. The last chapter concentrates on the impact of literacy on the society making clear that the evolution of writing affected entire social areas and led to the emergence of crucial developments in politics, philosophy, and theology.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346086461 / 9783346086464

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Seminar paper from the year 2013 in the subject American Studies - Culture and Applied Geography, grade: 2,7, University of Kassel, language: English, abstract: Hip-hop does only represent a mere music genre but also constitutes a movement that emerged out of profound economic and social changes in New York of the 1970s. It is a cultural expression of an Afrodiasporic community that faced social and racial inequity. Originally, hip-hop constituted a shelter for ethnic minorities that have been socially marginalized by the dominant American culture. However, hip-hop also constitutes a commercial commodity which is often reduced to its commercial purpose. This balancing act of representing a culture on the one hand, and a commodity on the other hand, evoked a discussion on authenticity.The aim of this paper is to analyze how and to what extent authenticity is claimed in songs of hip-hop artists. In order to understand the discussion of authenticity in hip-hop it is crucial to provide an informational background of the preconditions that contributed to the development of hip-hop. Chapter 1.1 provides this basis and describes social and political circumstances that America and especially New York experienced throughout the 1970s. The resulting evolution of the hip-hop movement is subject to chapter 1.2., explaining the beginnings of the movement and outlining hip-hop's elements. Chapter 2 is concerned with the concept of authenticity. In the course of this section I will deal with Kembrew McLeod's six semantic dimensions of authenticity which serve as a basis for the subsequent analyses. The last chapter provides an analysis of five rap songs that will be analyzed according to McLeod's dimensions of authenticity. The aim of this chapter is to find out, to what extent authenticity claims are used and how many dimensions can be identified in a song. Additionally, it is analyzed, if certain dimensions a used more frequently, or more specifically, if it is possible to allocate priorities to McLeod's dimensions.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346086488 / 9783346086488

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Seminar paper from the year 2013 in the subject American Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: Book printing, telegraph, telephone and broadcasting - all these communication technologies influenced our language and so does the Internet. This term paper examines if the invention of the Internet triggered a language revolution and if a new English has evolved.In order to analyze the language of the Internet, it is necessary to provide a basic framework which is subject to the first chapter. Chapter one provides background information on the concept of language variation and explains important features of language variety. Dealing with language variety is crucial since the subsequent analysis aims to identify if a language variety has evolved. The second chapter deals with the definition and limitation of existing Internet situations which will be separately analyzed in chapter four. The subsequent chapter is concerned with the concept of Netspeak which was initially introduced by the linguist David Crystal. Besides the determination of Netspeak, chapter three also differentiates written and spoken language, in order to analyze whether Netspeak can be considered either spoken or written language. Furthermore, main linguistic features of Netspeak will be examined in order to compare them with each Internet situation. This procedure enables to answeri the question whether the 'language of the Internet' can be considered homogenous or whether each situation applies different linguistic features. Chapter four comprises a detailed analysis of the Internet situations e-mail, chatgroups, virtual worlds and World Wide Web. In the course of this chapter, each situation will be examined according to unique linguistic features to find out if a new language variety has emerged. Additionally, special attention is given to linguistic features of Netspeak to clarify if the language of the Internet can be considered a homogenous language or a language which differs from situation to situation.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346084280 / 9783346084286

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Bachelor Thesis from the year 2015 in the subject American Studies - Culture and Applied Geography, grade: 1,3, University of Kassel, language: English, abstract: The aim of this work is to analyse the meanings and functions of Independence Day which shapes American identity. For an integral analysis two important aspects have to be considered: socio-political circumstances and the techniques used for generating national identity.In the beginning the concept of national identity will be discussed and the terms nation and identity defined. Therefore, the work draws on Benedict Anderson's theory of imagined communities in order to establish a general understanding of nations. Patrick Colm Hogan's techniques of nationalization provide the basis for the final analysis. After conceptualizing the major elements for the analysis, the author analyses Americas oldest holiday, Independence Day. In the course of the analysis, both socio-political developments and Hogan's techniques of nationalization will be identified in order to show how Independence Day celebrations generate and shape American identity.Independence Day is America's most important national holiday since it commemorates the birth of the United States of America. The holiday solemnizes the ratification of the Declaration of Independence and the foundation of the United States of America. But the Fourth of July encompasses more meanings than commonly assumed. Since its emergence, Independence Day has been instrumentalized for generating national identity and articulating social and ethnic issues. Down to the present day, the Fourth of July has accomplished important functions that established, defined, and shaped American identity.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Mai 2012, 2012

    3656196230 / 9783656196235

    • Softcover
    • Print-on-Demand

    Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: No matter where we are advertisements are everywhere, but how do people decide which product to buy Today consumers may choose which toothpaste or shampoo they want to purchase because there is a huge range of brands that offer the same goods, therefore companies have to persuade consumers to buy their product. As a student of linguistics I asked myself how argumentative persuasion in advertising functions and how it contributes to its effectiveness. I found two very interesting approaches by Clemens Ottmers and Nina Janich who determined different argumentation strategies for analysing advertisements.Although there is a lot of literature dealing with language and advertising, there are only few works concerned with strategies of argumentation in advertising. Since 1945, and especially during the economic miracle, there has been a steady increase of research in the field of language and advertising. First works dealing with argumentation and advertising were published in the 1960s. In the course of years linguists concentrated more on specific linguistic aspects of advertising and presented first analysing methods. Furthermore, they focused on rhetoric figures, strategies of advertising, and on the effects of images. Nowadays, linguistic research concentrates on semiotics and image-text-relations, as well as on intentions, persuasion in advertisements, and TV spots. However, the main problem of linguistic research of advertising is the lack of a fundamental work dealing with language of advertising and its versatility with reference to images and advertising media. 24 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346086461 / 9783346086464

    • Softcover
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    Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2013 in the subject American Studies - Culture and Applied Geography, grade: 2,7, University of Kassel, language: English, abstract: Hip-hop does only represent a mere music genre but also constitutes a movement that emerged out of profound economic and social changes in New York of the 1970s. It is a cultural expression of an Afrodiasporic community that faced social and racial inequity. Originally, hip-hop constituted a shelter for ethnic minorities that have been socially marginalized by the dominant American culture. However, hip-hop also constitutes a commercial commodity which is often reduced to its commercial purpose. This balancing act of representing a culture on the one hand, and a commodity on the other hand, evoked a discussion on authenticity.The aim of this paper is to analyze how and to what extent authenticity is claimed in songs of hip-hop artists. In order to understand the discussion of authenticity in hip-hop it is crucial to provide an informational background of the preconditions that contributed to the development of hip-hop. Chapter 1.1 provides this basis and describes social and political circumstances that America and especially New York experienced throughout the 1970s. The resulting evolution of the hip-hop movement is subject to chapter 1.2., explaining the beginnings of the movement and outlining hip-hop's elements. Chapter 2 is concerned with the concept of authenticity. In the course of this section I will deal with Kembrew McLeod's six semantic dimensions of authenticity which serve as a basis for the subsequent analyses. The last chapter provides an analysis of five rap songs that will be analyzed according to McLeod's dimensions of authenticity. The aim of this chapter is to find out, to what extent authenticity claims are used and how many dimensions can be identified in a song. Additionally, it is analyzed, if certain dimensions a used more frequently, or more specifically, if it is possible to allocate priorities to McLeod's dimensions. 32 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    334608650X / 9783346086501

    • Softcover
    • Print-on-Demand

    Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2013 in the subject American Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: Writing has become an indispensable and inherent part in the daily routine of western societies. We learn how to read and write without considering the significance of a literate culture, being interested in how oral cultures develop to literate cultures, or what impact literacy has on a culture. These considerations will be subject of this paper.The initial chapter provides a short overview of previous research in the field of orality and literacy. Following Dürscheid, chapter two defines the concept of literacy and orality, whereby the latter concept will be subdivided into primary and secondary orality. In order to clarify which techniques oral cultures used before the evolution of writing, chapter three discusses the characteristics of oral cultures that have been determined by Walter Ong. Subsequently, I will focus on the shift from orality to literacy showing that writing was not simply invented but made its transition in evolutionary stages, i. e. from pictographic precursors of writing to a fully developed phonetic writing system. The last chapter concentrates on the impact of literacy on the society making clear that the evolution of writing affected entire social areas and led to the emergence of crucial developments in politics, philosophy, and theology. 28 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346086488 / 9783346086488

    • Softcover
    • Print-on-Demand

    Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, DeutschlandBuchWeltWeit Ludwig Meier e.K.

    Verkäufer/-in mit 5 Sternen
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    Zustand: Neu

    EUR 17,95

    EUR 23,00 Versand 
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    Anzahl: 2 verfügbar

    Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2013 in the subject American Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: Book printing, telegraph, telephone and broadcasting - all these communication technologies influenced our language and so does the Internet. This term paper examines if the invention of the Internet triggered a language revolution and if a new English has evolved.In order to analyze the language of the Internet, it is necessary to provide a basic framework which is subject to the first chapter. Chapter one provides background information on the concept of language variation and explains important features of language variety. Dealing with language variety is crucial since the subsequent analysis aims to identify if a language variety has evolved. The second chapter deals with the definition and limitation of existing Internet situations which will be separately analyzed in chapter four. The subsequent chapter is concerned with the concept of Netspeak which was initially introduced by the linguist David Crystal. Besides the determination of Netspeak, chapter three also differentiates written and spoken language, in order to analyze whether Netspeak can be considered either spoken or written language. Furthermore, main linguistic features of Netspeak will be examined in order to compare them with each Internet situation. This procedure enables to answeri the question whether the 'language of the Internet' can be considered homogenous or whether each situation applies different linguistic features. Chapter four comprises a detailed analysis of the Internet situations e-mail, chatgroups, virtual worlds and World Wide Web. In the course of this chapter, each situation will be examined according to unique linguistic features to find out if a new language variety has emerged. Additionally, special attention is given to linguistic features of Netspeak to clarify if the language of the Internet can be considered a homogenous language or a language which differs from situation to situation. 32 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346084280 / 9783346084286

    • Softcover
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    Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2015 in the subject American Studies - Culture and Applied Geography, grade: 1,3, University of Kassel, language: English, abstract: The aim of this work is to analyse the meanings and functions of Independence Day which shapes American identity. For an integral analysis two important aspects have to be considered: socio-political circumstances and the techniques used for generating national identity.In the beginning the concept of national identity will be discussed and the terms nation and identity defined. Therefore, the work draws on Benedict Anderson's theory of imagined communities in order to establish a general understanding of nations. Patrick Colm Hogan's techniques of nationalization provide the basis for the final analysis. After conceptualizing the major elements for the analysis, the author analyses Americas oldest holiday, Independence Day. In the course of the analysis, both socio-political developments and Hogan's techniques of nationalization will be identified in order to show how Independence Day celebrations generate and shape American identity.Independence Day is America's most important national holiday since it commemorates the birth of the United States of America. The holiday solemnizes the ratification of the Declaration of Independence and the foundation of the United States of America. But the Fourth of July encompasses more meanings than commonly assumed. Since its emergence, Independence Day has been instrumentalized for generating national identity and articulating social and ethnic issues. Down to the present day, the Fourth of July has accomplished important functions that established, defined, and shaped American identity. 56 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag, GRIN Verlag Mai 2012, 2012

    3656196230 / 9783656196235

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    Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: No matter where we are advertisements are everywhere, but how do people decide which product to buy Today consumers may choose which toothpaste or shampoo they want to purchase because there is a huge range of brands that offer the same goods, therefore companies have to persuade consumers to buy their product. As a student of linguistics I asked myself how argumentative persuasion in advertising functions and how it contributes to its effectiveness. I found two very interesting approaches by Clemens Ottmers and Nina Janich who determined different argumentation strategies for analysing advertisements. Although there is a lot of literature dealing with language and advertising, there are only few works concerned with strategies of argumentation in advertising. Since 1945, and especially during the economic miracle, there has been a steady increase of research in the field of language and advertising. First works dealing with argumentation and advertising were published in the 1960s. In the course of years linguists concentrated more on specific linguistic aspects of advertising and presented first analysing methods. Furthermore, they focused on rhetoric figures, strategies of advertising, and on the effects of images. Nowadays, linguistic research concentrates on semiotics and image-text-relations, as well as on intentions, persuasion in advertisements, and TV spots. However, the main problem of linguistic research of advertising is the lack of a fundamental work dealing with language of advertising and its versatility with reference to images and advertising media.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346086461 / 9783346086464

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    Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2013 in the subject American Studies - Culture and Applied Geography, grade: 2,7, University of Kassel, language: English, abstract: Hip-hop does only represent a mere music genre but also constitutes a movement that emerged out of profound economic and social changes in New York of the 1970s. It is a cultural expression of an Afrodiasporic community that faced social and racial inequity. Originally, hip-hop constituted a shelter for ethnic minorities that have been socially marginalized by the dominant American culture. However, hip-hop also constitutes a commercial commodity which is often reduced to its commercial purpose. This balancing act of representing a culture on the one hand, and a commodity on the other hand, evoked a discussion on authenticity. The aim of this paper is to analyze how and to what extent authenticity is claimed in songs of hip-hop artists. In order to understand the discussion of authenticity in hip-hop it is crucial to provide an informational background of the preconditions that contributed to the development of hip-hop. Chapter 1.1 provides this basis and describes social and political circumstances that America and especially New York experienced throughout the 1970s. The resulting evolution of the hip-hop movement is subject to chapter 1.2., explaining the beginnings of the movement and outlining hip-hop's elements. Chapter 2 is concerned with the concept of authenticity. In the course of this section I will deal with Kembrew McLeod's six semantic dimensions of authenticity which serve as a basis for the subsequent analyses. The last chapter provides an analysis of five rap songs that will be analyzed according to McLeod's dimensions of authenticity. The aim of this chapter is to find out, to what extent authenticity claims are used and how many dimensions can be identified in a song. Additionally, it is analyzed, if certain dimensions a used more frequently, or more specifically, if it is possible to allocate priorities to McLeod's dimensions.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 32 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    334608650X / 9783346086501

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    Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2013 in the subject American Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: Writing has become an indispensable and inherent part in the daily routine of western societies. We learn how to read and write without considering the significance of a literate culture, being interested in how oral cultures develop to literate cultures, or what impact literacy has on a culture. These considerations will be subject of this paper. The initial chapter provides a short overview of previous research in the field of orality and literacy. Following Dürscheid, chapter two defines the concept of literacy and orality, whereby the latter concept will be subdivided into primary and secondary orality. In order to clarify which techniques oral cultures used before the evolution of writing, chapter three discusses the characteristics of oral cultures that have been determined by Walter Ong. Subsequently, I will focus on the shift from orality to literacy showing that writing was not simply invented but made its transition in evolutionary stages, i. e. from pictographic precursors of writing to a fully developed phonetic writing system. The last chapter concentrates on the impact of literacy on the society making clear that the evolution of writing affected entire social areas and led to the emergence of crucial developments in politics, philosophy, and theology.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 28 pp. Englisch.…

  • Sprache: Englisch

    Verlag: GRIN Verlag Feb 2020, 2020

    3346086488 / 9783346086488

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    Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2013 in the subject American Studies - Linguistics, grade: 1,3, University of Kassel, language: English, abstract: Book printing, telegraph, telephone and broadcasting - all these communication technologies influenced our language and so does the Internet. This term paper examines if the invention of the Internet triggered a language revolution and if a new English has evolved. In order to analyze the language of the Internet, it is necessary to provide a basic framework which is subject to the first chapter. Chapter one provides background information on the concept of language variation and explains important features of language variety. Dealing with language variety is crucial since the subsequent analysis aims to identify if a language variety has evolved. The second chapter deals with the definition and limitation of existing Internet situations which will be separately analyzed in chapter four. The subsequent chapter is concerned with the concept of Netspeak which was initially introduced by the linguist David Crystal. Besides the determination of Netspeak, chapter three also differentiates written and spoken language, in order to analyze whether Netspeak can be considered either spoken or written language. Furthermore, main linguistic features of Netspeak will be examined in order to compare them with each Internet situation. This procedure enables to answeri the question whether the 'language of the Internet' can be considered homogenous or whether each situation applies different linguistic features. Chapter four comprises a detailed analysis of the Internet situations e-mail, chatgroups, virtual worlds and World Wide Web. In the course of this chapter, each situation will be examined according to unique linguistic features to find out if a new language variety has emerged. Additionally, special attention is given to linguistic features of Netspeak to clarify if the language of the Internet can be considered a homogenous language or a language which differs from situation to situation.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 32 pp. Englisch.…