Vanessa borkmann (49 Ergebnisse)
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FutureHotel - Business Potentials of Experience Based Booking and Selling: Evolution of the Attribute Based Booking Model
Borkmann, Vanessa Vanessa Borkmann, Constanze Heydkamp, Carina Pardek,
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Taschenbuch. Zustand: Neu. Neuware -This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Expe…rience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms to meet currently visible societal trends and forming user demands The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today's hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products. 40 pp. Englisch.
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Taschenbuch. Zustand: Neu. Neuware -This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Expe…rience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms to meet currently visible societal trends and forming user demands The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today's hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products. 40 pp. Englisch.
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- Softcover
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Taschenbuch. Zustand: Neu. Neuware -This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Expe…rience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms to meet currently visible societal trends and forming user demands The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today's hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products.
FutureHotel - 360° Hotel Service Ecosystem Study: An empirical study from the FutureHotel Innovation Network
Fraunhofer IAO (Editor)/ Geißendörfer, Ronja (Author)/ Borkmann, Vanessa (Author)
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Paperback. Zustand: Brand New. 50 pages. 8.11x0.20x11.46 inches. In Stock.
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Taschenbuch. Zustand: Neu. Neuware -The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral no…des in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation. 50 pp. Englisch.
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Taschenbuch. Zustand: Neu. Neuware -The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral no…des in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation. 50 pp. Englisch.
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Taschenbuch. Zustand: Neu. Neuware -The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral no…des in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.
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Kartoniert. Zustand: New.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware -This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Expe…rience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms to meet currently visible societal trends and forming user demands The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today's hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products.Fraunhofer Verlag, Nobelstr. 12, 70569 Stuttgart 40 pp. Englisch.
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Taschenbuch. Zustand: Neu. Neuware - This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Exp…erience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms to meet currently visible societal trends and forming user demands The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today's hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products.
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Taschenbuch. Zustand: Neu. FutureHotel - Business Potentials of Experience Based Booking and Selling | Evolution of the Attribute Based Booking Model | Vanessa Borkmann (u. a.) | Taschenbuch | 40 S. | Englisch | 2024 | Fraunhofer Verlag | EAN 9783839620335 | Verantwortliche Person für die EU: Fraunhofer Verlag, Annika Fesch, Nob…elstr. 12, 70569 Stuttgart, annika[dot]fesch[at]zv[dot]fraunhofer[dot]de | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. Neuware -The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral no…des in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.Fraunhofer Verlag, Nobelstraße 12, 70569 Stuttgart 50 pp. Englisch.
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Taschenbuch. Zustand: Neu. Neuware - The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral n…odes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.
- Softcover
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Taschenbuch. Zustand: Neu. FutureHotel - 360° Hotel Service Ecosystem Study | An empirical study from the FutureHotel Innovation Network | Vanessa Borkmann (u. a.) | Taschenbuch | 50 S. | Englisch | 2026 | Fraunhofer Verlag | EAN 9783839621554 | Verantwortliche Person für die EU: Fraunhofer Verlag, Annika Fesch, Nobelstr. 12, 70…569 Stuttgart, annika[dot]fesch[at]zv[dot]fraunhofer[dot]de | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. Neuware -This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Expe…rience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms to meet currently visible societal trends and forming user demands The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today's hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest's whole user journey (Feature Pyramid). The features are individually combined according to a guest's stated and non-communicable preferences and formed into hyper-personalized hotel room products. 40 pp. Englisch.
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Taschenbuch. Zustand: Neu. Neuware -The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral no…des in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation. 50 pp. Englisch.
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ill. OPp 21,5x21,5cm. Zustand: Wie neu. 172 S. Wie neu - (NP 30,-) 07-30293 9783839605578 + + + Versand noch am gleichen Tag bei Bestelleingang werktags bis 15 Uhr + + + Alle Preise inkl. MWSt. + + + Sprache: Deutsch Gewicht in Gramm: 736.
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Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Taschenbuch. Zustand: Neu. Neuware -Das Whitepaper »Das Museale Ökosystem« widmet sich der konzeptionellen Einordnung von Musealen Ökosystemen auf Grundlage der gewonnenen Erkenntnisse aus dem »Museum Innovation Network«. Im Fokus steht eine ausführliche Aufarbeitung und Erweiterung des Verständnisses über das Museale Ökosystem…mit dem Ziel, die Innovationsfähigkeit und gesellschaftliche Wirkung von Museen zu steigern. Das umfassend beschriebene Modell des Musealen Ökosystems stellt eine Erweiterung zu bereits bekannten und etablierten Ökosystemmodellen dar. Das Team des Fraunhofer IAO begründet damit ein neues Ökosystem-Verständnis und legt den Grundstein für weitere Forschungen auf diesem Gebiet. 28 pp. Deutsch.
