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Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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Paperback. Zustand: Brand New. 2009 edition. 562 pages. 9.10x5.80x1.00 inches. In Stock.

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Paperback. Zustand: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.…

Hardcover. Zustand: Very Good. 1. Auflage. unread, with some shelfwear.

Taschenbuch. Zustand: Neu. Advanced Information Systems Engineering | 21st International Conference, CAiSE 2009, Amsterdam, The Netherlands, June 8-12, 2009, Proceedings | Pascal Van Eck (u. a.) | Taschenbuch | xviii | Englisch | 2009 | Springer | EAN 9783642021435 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Paperback. Zustand: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 584 | Sprache: Englisch | Produktart: Bücher | This book constitutes the refereed proceedings of the 21st International Conference on Advanced Information Systems Engineering, CAiSE 2009, held in Amsterdam, The Netherlands, on June 8-12, 2009. The 36 papers presented in this book together with 6 keynote papers were carefully reviewed and selected from 230 submissions. The topics covered are model driven engineering, conceptual modeling, quality and data integration, goal-oriented requirements engineering, requirements and architecture, service orientation, Web service orchestration, value-driven modeling, workflow, business process modeling, and requirements engineering.…

Amst., 2002. 128 blz. Gekl.ills. Gebonden met stofomslag. Fraai. Oplaag 400 exemplaren. [161488].

Paperback. Zustand: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.…

Zustand: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.…

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Zustand: As New. Unread book in perfect condition.

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Zustand: New. In English.

Zustand: New. In English.