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Hardback. Zustand: New. This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, and healthcare and medicine, this book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation, and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.A book of interest to researchers of sociocultural studies, consumer culture theory, cross-cultural psychology, and consumer behaviour studies. …

Hardcover. Zustand: Brand New. 152 pages. 9.18x6.12x9.45 inches. In Stock.

Hardback. Zustand: New. This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, and healthcare and medicine, this book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation, and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.A book of interest to researchers of sociocultural studies, consumer culture theory, cross-cultural psychology, and consumer behaviour studies. …

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Richard Lee is a Professor of Marketing at the University of South Australia and Research Associate at the Ehrenberg Bass Institute.Quynh Anh Duong is a marketing specialist with ten years of experience across Southeast Asia and Aust.…