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9780062388421 - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life von Sutherland, Rory (37 Ergebnisse)
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: Bay State Book Company, North Smithfield, RI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
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Alchemy The Dark Art and Curio
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
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paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: Lakeside Books, Benton Harbor, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Paperback or Softback)
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback or Softback. Zustand: New. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Book.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Alchemy
Sprache: Englisch
Verlag: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Paperback. Zustand: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: California Books, Miami, FL, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: New.
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Alchemy (Paperback)
Sprache: Englisch
Verlag: HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Alchemy
Sprache: Englisch
Verlag: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 20,36
Versand gratis
Versand von Vereinigtes Königreich nach USAAnzahl: 5 verfügbar
In den WarenkorbPaperback. Zustand: New.
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Zustand: New. pp. 384.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sprache: Englisch
Verlag: Custom House / William Morrow 0, New York, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Anbieter: Adventures Underground, Richland, WA, USA
Verkäuferbewertung 4 von 5 Sternen
Trade Paperback. Zustand: New. No Jacket. New Book.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 25,90
EUR 7,45 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 384.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 21,77
EUR 11,47 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
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Alchemy Format: TradePB
Verlag: Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
Zustand: As New. Unread copy in mint condition.
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Alchemy Format: TradePB
Verlag: Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
Zustand: New. Brand New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: Russell Books, Victoria, BC, Kanada
Verkäuferbewertung 5 von 5 Sternen
EUR 17,71
EUR 17,20 Versand
Versand von Kanada nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New. Special order direct from the distributor.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 17,85
EUR 17,20 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 14 verfügbar
In den WarenkorbZustand: New.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 18,17
EUR 17,30 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 20,47
EUR 17,20 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 14 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. pp. 384.
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Alchemy
Sprache: Englisch
Verlag: HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
EUR 19,03
EUR 43,02 Versand
Versand innerhalb von USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New.
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Alchemy (Paperback)
Sprache: Englisch
Verlag: HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
