ISBN: 9780071813372 - loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement (36 Ergebnisse)

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  • Sprache: Englisch

    Verlag: McGraw-Hill Education - Europe, 2013

    0071813373 / 9780071813372

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    Hardback. Zustand: Very Good. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. …

  • Sprache: Englisch

    Verlag: McGraw-Hill Education - Europe, 2013

    0071813373 / 9780071813372

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    Hardback. Zustand: Very Good. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. …

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

    0071813373 / 9780071813372

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    Zustand: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

    0071813373 / 9780071813372

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    Zustand: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: McGraw-Hill Education Pub Date: 6/18/2013 Binding: Hardcover Pages: 304 first edition.

  • Sprache: Englisch

    Verlag: McGraw-Hill Education, 2013

    0071813373 / 9780071813372

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  • Sprache: Englisch

    Verlag: McGraw-Hill Education, 2013

    0071813373 / 9780071813372

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    Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Sprache: Englisch

    Verlag: McGraw-Hill Companies, 2013

    0071813373 / 9780071813372

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    Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: McGraw-Hill Companies, 2013

    0071813373 / 9780071813372

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  • Sprache: Englisch

    Verlag: McGraw-Hill Companies, 2013

    0071813373 / 9780071813372

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  • Sprache: Englisch

    Verlag: McGraw-Hill Companies, 2013

    0071813373 / 9780071813372

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  • Sprache: Englisch

    Verlag: McGraw-Hill Companies, 2013

    0071813373 / 9780071813372

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  • Sprache: Englisch

    Verlag: -, 2013

    0071813373 / 9780071813372

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    Hardcover. Zustand: Very Good. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (BUSINESS BOOKS) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

  • Sprache: Englisch

    Verlag: McGraw-Hill Education - Europe, United States, 2013

    0071813373 / 9780071813372

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    Paperback. Zustand: Very Good. The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyaltyCase studies from todays most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation withLoyalty 3.0 methodsStep-by-step guidance on how to plan, design, build,and optimize your programNow is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you'vebeen waiting for. When you create true loyalty amongcustomers, employees, and business partners, you will generate a sustainable competitive advantageand win in your industry.Praise for Loyalty 3.0Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the newscience of relationship building through big data and gamification.TIM BROWN, CEO, IDEO"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-worldcase studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." -- BRAD SMITH, CEO, Intuit"A fascinating insight into how companies are exploiting big data." -- MARK READ, CEO, WPP Digital"Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling upwere also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at Starbucks"Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data andconnectivity. If you want to learn how to motivate and inspire employees, you must read this book." -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business"In this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests." -- RAY BENNETT, Chief Lodging Services Officer, Marriott InternationalThe journey to Loyalty 3.0 is real. Rajats vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships.-R. RAY WANG, Principal Analyst and CEO at Constellation ResearchAdoption is a critical component when creating an exceptional customer experience or smarter workforce, and gamification has proven to be a powerful driver for success. The insights Rajat shares in Loyalty 3.0 will help guide the next wave of deeper relationshipsacross the enterprise.-SANDY CARTER, IBM Vice President, Social Business Evangelism and Sales . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: - -, 2013

    0071813373 / 9780071813372

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    Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

  • Sprache: Englisch

    Verlag: McGraw-Hill Education, 2013

    0071813373 / 9780071813372

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    Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Near Fine. 1st Edition. A fine copy in a near fine, mylar protected DJ. 1st edition with complete number line. 8vo., 281 pages.

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

    0071813373 / 9780071813372

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    hardcover. Zustand: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

    0071813373 / 9780071813372

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    Zustand: As New. : En 'Loyalty 3.0', Rajat Paharia revela cómo combinar el 'big data' con la comprensión de la motivación humana para potenciar la gamificación. Este libro redefine la lealtad, mostrando cómo los negocios pueden crear una verdadera lealtad entre clientes, empleados y socios, generando una ventaja competitiva sostenible. Aprenda a utilizar los datos para motivar e involucrar a cualquier persona, en cualquier lugar, y descubra el secreto para revolucionar el compromiso del cliente y del empleado. EAN: 9780071813372 Tipo: Libros Categoría: Negocios y Economía Título: Loyalty 3.0 Autor: Rajat Paharia Editorial: McGraw Hill Idioma: en Páginas: 304 Formato: tapa dura. …

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

    0071813373 / 9780071813372

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    Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

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    hardcover. Zustand: Good. Minor wear to dust jacket. Pages are clean.

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

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    Hardcover. Zustand: Très bon. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.

  • Sprache: Englisch

    Verlag: McGraw-Hill Education 6/18/2013, 2013

    0071813373 / 9780071813372

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    Hardback or Cased Book. Zustand: New. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. Book.

  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

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  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

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  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

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  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

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    Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

  • Sprache: Englisch

    Verlag: The McGraw-Hill Company, 2013

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  • Sprache: Englisch

    Verlag: McGraw Hill, 2013

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    Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

  • Sprache: Englisch

    Verlag: The McGraw-Hill Company, 2013

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  • Sprache: Englisch

    Verlag: The McGraw-Hill Company, 2013

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  • Sprache: Englisch

    Verlag: by McGraw-Hill Education - Europe, 2013

    0071813373 / 9780071813372

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    Book, Hardcover. Zustand: Used. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What "Used" Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used - Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life.…