Isbn: 9780124076747 - the digital crown: winning at content on the web (10 Ergebnisse)

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Paperback. Zustand: Very Good. The Digital Crown: Winning at Content on the Web This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

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Soft cover. Zustand: As New. 1st Edition. As New. May Have Minor Shelf Wear To Edges. - For More Information On Condition. Please See All Photos. In 1997, Bill Gates Famously Said Content Is King. Since Then, The Digital Marketing World Has Been Scrambling To Fulfill This Promise, As We Finally Shift Our Focus To What Consumers Really Want From Our Brands: A Conversation.The Digital Crown Walks You Through The Essentials Of Crafting Great Content: The Fundamentals Of Branding, Messaging, Business Goal Alignment, And Creating Portable, Mobile Content That Is Future-Ready. Systems Create Freedom, And Within This Book You'll Learn The Seven Critical Rules To Align Your Internal And External Content Processes, Including Putting Your Audience First, Involving Stakeholders Early And Often, And Creating Multidisciplinary Content Teams. Complete With Case Studies And Experience Drawn Directly From Global Content Projects, You Are Invited To Observe The Inner Workings Of Successful Content Engagements. You'll Learn How To Juggle The Demands Of It, Design, And Content Teams, While Acquiring All The Practical Tools You Need To Devise A Roadmap For Connecting And Engaging With Your Customers. This Is Your Next Step On The Journey To Creating And Managing Winning Content To Engage Your Audience And Keep Them Coming Back For More.…

Taschenbuch. Zustand: Neu. The Digital Crown | Winning at Content on the Web | Ahava Leibtag | Taschenbuch | Englisch | 2013 | Elsevier Science | EAN 9780124076747 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In 1997, Bill Gates famously said 'Content is king.' Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. 358 pp. Englisch.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In 1997, Bill Gates famously said 'Content is king.' Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.…