ISBN: 9780130411501 - strategic brand management: united states edition (13 Ergebnisse)

Hardback. Zustand: Very Good. Incorporating developments from both academia and industry, this text explores brands, brand equity and strategic brand management, combining a theoretical foundation with numerous techniques and practical insights. It should be suitable for both graduates and upper-level undergraduates.…

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

hardcover. Zustand: Very Good. 2nd Edition. Used - Very Good.

Hardback. Zustand: Very Good. Incorporating developments from both academia and industry, this text explores brands, brand equity and strategic brand management, combining a theoretical foundation with numerous techniques and practical insights. It should be suitable for both graduates and upper-level undergraduates.…

Hardcover. Zustand: Good. Book in Good condition.

Hardcover. Zustand: Near Fine. No Jacket. 2nd Edition. Binding Tight Pages Clean Light Edge Wear No Dust Jacket. Book.

Hardback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

Zustand: Good. : Este libro, escrito por Kevin Lane Keller, es una exploración exhaustiva de las marcas, el valor de marca y la gestión estratégica de marcas. Combina una base teórica sólida con técnicas y perspectivas prácticas para mejorar la toma de decisiones a corto y largo plazo, aumentando así la rentabilidad de las estrategias de marca. Se enfoca en el 'cómo' y el 'por qué', proporcionando directrices tácticas para planificar, construir, medir y gestionar el valor de marca. Incluye ejemplos y estudios de casos de marcas exitosas y no exitosas como Levi's Dockers, Intel Corporation, Nivea, Nike y Starbucks. EAN: 9780130411501 Tipo: Libros Categoría: Negocios y Economía Título: Strategic Brand Management Autor: Kevin Lane Keller Editorial: Pearson Idioma: en Páginas: 788 Formato: tapa dura.…

Couverture rigide. Zustand: Bon. Prentice Hall collection , 2002. 1 volume relié(s) format In-4 bon.

Hardcover. Zustand: New. No Jacket. 2nd Edition. Ships from California.