Isbn: 9780132390750 - marketing that works: how entrepreneurial marketing can add sustainable value to any sized company (12 Ergebnisse)

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Octavo, hardcover, fine in near fine green pictorial dj. Introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, these techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, and their exclusive new survey of the Inc. 500's fastest-growing companies. 318 pp. including index. Book.…

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