Isbn: 9780321510075 - pr 2.0: new media, new tools, new audiences (20 Ergebnisse)

Hardback. Zustand: Good. Praise for PR 2.0 ?An ?easy read? filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ?Interviews with the Experts? sections were especially useful in helping to highlight how companies have benefited from PR2.0.?Maura Mahoney, Senior Director, RCN Metro Optical Networks ?P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn?t a book filled with simple tips and tricks--it?s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.?Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions ?Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.?Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today?s Web 2.0 world, traditional methods of communication won?t reach your audiences, much less convince them. Here?s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You?ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today?s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today?s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today?s crucial wired media Powerful new strategies for pitching and media distribution  Best uses of traditional PR tacticsBetter ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest toolsInteractive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panelPowerful new ways to capture emerging customer desires and needs.…

hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Zustand: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

hardcover. Zustand: Fine.

Hardback. Zustand: Good. Praise for PR 2.0 ?An ?easy read? filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ?Interviews with the Experts? sections were especially useful in helping to highlight how companies have benefited from PR2.0.?Maura Mahoney, Senior Director, RCN Metro Optical Networks ?P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn?t a book filled with simple tips and tricks--it?s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.?Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions ?Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.?Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today?s Web 2.0 world, traditional methods of communication won?t reach your audiences, much less convince them. Here?s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You?ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today?s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today?s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today?s crucial wired media Powerful new strategies for pitching and media distribution  Best uses of traditional PR tacticsBetter ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest toolsInteractive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panelPowerful new ways to capture emerging customer desires and needs.…

Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Previous owners name inside the front page/cover. …

Zustand: Very Good. Zustand des Schutzumschlags: 47093226. 1755177333. 8/14/2025 1:15:33 PM.

Zustand: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardcover. Zustand: Very Good. PR 2.0: New Media, New Tools, New Audiences This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Zustand: As New. : En la era digital actual, las estrategias de comunicación tradicionales ya no son suficientes para alcanzar e influir en el público objetivo. 'PR 2.0: Nuevos Medios, Nuevas Herramientas, Nuevas Audiencias' ofrece una guía esencial para dominar las herramientas y técnicas de la web 2.0, permitiendo a los profesionales de las relaciones públicas establecer conversaciones significativas y bidireccionales con sus audiencias. Este libro explora el uso de blogs, redes sociales, 'online newswires', tecnología RSS y podcasts, entre otros, para optimizar las estrategias de relaciones públicas y adaptarse a los desafíos del entorno digital. EAN: 9780321510075 Tipo: Libros Categoría: Negocios y Economía Título: PR 2.0: New Media, New Tools, New Audiences Autor: Deirdre Breakenridge Editorial: Financial Times Prentice Hall Idioma: en Páginas: 284 Formato: tapa dura.…

Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Hardcover. Zustand: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

hardcover. Zustand: Very Good. 1st Edition.

Zustand: Very Good.

hardcover. Zustand: New.

hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.