Isbn: 9780385414869 - what's the big idea?: how to win with outrageous ideas (that sell!) (26 Ergebnisse)

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Zustand: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Zustand: very_good.

Hardcover. Zustand: Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Zustand: Very Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

Zustand: acceptable. USED book in ACCEPTABLE condition. Cover and pages are in tact but may show creases, tears, water damage, handwriting, underlining, or highlighting. May be missing dust jacket. Supplemental items such as access codes and CDs not guaranteed.

Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Fine. First Edition / Second Printing. Hard cover in fine condition with black boards and white spine lettering. Blue end papers.Interior text block clean & tight; no writings, no markings noted but for gift inscription signed by the author (signature not authenticated) on page following front free end paper. Dust jacket in likewise fine condition; not price clipped. 288 numbered pages. * From the front jacket flap, "George Lois's legendary and controversial advertising career has been marked by THE BIG IDEA - the fresh audacious solution to creative problems, the solution that bowls you over. Lois's extraordinary impact on mass communications has been achieved by defying rules and evolving outrageous ideas that sell products by the carload - and by his remarkable ability to persuade clients to accept these bold approaches . In "What's the Big Idea?" Lois at last offers his secrets on how to create great advertising selling strategies. and marketing techniques. This is the most entertaining guide ever written on the communicating power of symbols, ideas, and images. If you've taken avid Ogilvy's well-behaved rules as far as they;ll go, this book shows how to make yourself heard and remembered. As George himself was the first to say, "When you got it, flaunt it!" . . ". Inscribed by Author.…

Hardcover. Zustand: Good. Light wear to boards. Content is clean and bright. Staining to page ends. DJ with some edge wear and creasing.

Hardcover. Zustand: New. In shrink wrap.

Hardcover. Zustand: Used - Very Good. Very nice clean, tight copy free of any marks.

Hardcover. Zustand: Used - Like New.

Hardcover. Zustand: Very Good. First Edition. First Edition, Second Printing (October 1991). Not price-clipped. Published by Doubleday Business, 1991. Octavo. Hardcover. Signed and inscribed by George Lois on tipped-in front page. Book is very good. Dust jacket is very good with shelf/edgewear.100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York. …

Hardcover. Zustand: new. New Copy. Customer Service Guaranteed.

Hardcover. Zustand: gut. 1991. promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm.…

hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

Encuadernación de tapa blanda. Zustand: Bien. M838. Mc Graw Hill - 306pp Rústica con solapas. "George Lois es un genio de la publicidad. El supermán de la avenida Madison." (Revista New York). Cubierta algo deteriorada. Bl. A80534.