Isbn: 9780415641135 - international marketing (rle international business): strategy and management (routledge library editions: international business, 17, band 17) (16 Ergebnisse)

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Zustand: New. pp. 324 Index 1st Edition.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. pp. 324 Acknowledgements.

Zustand: New. In English.

Zustand: New. Colin Gilligan (Emeritus Professor, University of Sheffield, UK) (Author) , Martin Hird (Author)This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in .

Hardcover. Zustand: Brand New. reprint edition. 310 pages. 9.25x6.25x1.00 inches. In Stock.

Buch. Zustand: Neu. Neuware - This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: - Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. - Examines the need to structure the whole business organisation in the right way and make international marketing effective - Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.…

Zustand: New. A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. Series: Routledge Library Editions: International Business. Num Pages: 4 pages. BIC Classification: KJK; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156. Weight in Grams: 653. . 2012. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Zustand: New. A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. Series: Routledge Library Editions: International Business. Num Pages: 4 pages. BIC Classification: KJK; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156. Weight in Grams: 653. . 2012. 1st Edition. hardcover. . . . .…

Zustand: New. pp. 324 Figures This item is printed on demand.