ISBN: 9780415730716 - the roi of pricing: measuring the impact and making the business case (22 Ergebnisse)

Paperback. Zustand: Good. As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future ? in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.…

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future ? in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.…

Soft cover. Zustand: As New. AS NEW softcover, no marks in text, very clean exterior, appears unread. Book.

Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Zustand: New. pp. 236.

Zustand: New.

Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.

Zustand: As New. Unread book in perfect condition.

Zustand: New. pp. 236.

Paperback. Zustand: Brand New. 224 pages. 9.00x6.00x0.75 inches. In Stock.

Zustand: New. Editor(s): Liozu, Stephan; Hinterhuber, Andreas. Num Pages: 236 pages, 64 black & white illustrations, 33 black & white tables, 2 black & white halftones, 62 bl. BIC Classification: KJS; KNPR. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 234 x 14. Weight in Grams: 374. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Zustand: New. Editor(s): Liozu, Stephan; Hinterhuber, Andreas. Num Pages: 236 pages, 64 black & white illustrations, 33 black & white tables, 2 black & white halftones, 62 bl. BIC Classification: KJS; KNPR. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 234 x 14. Weight in Grams: 374. . 2014. 1st Edition. Paperback. . . . .…

Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Zustand: New. pp. 236 This item is printed on demand.

PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribut.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.…