Isbn: 9780465025787 - winning at new products: creating value through innovation (23 Ergebnisse)

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Paperback. Zustand: Good. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.…

Paperback. Zustand: Very Good. 4. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: Good. 4th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

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Encuadernación de tapa blanda. Zustand: Bien. Basic Books, 2011. Texto en inglés. 391 pp. 23 x 16. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Buen estado de conservación. ISBN: 9780465025787. Developing true innovations and bold new products is a challenge in today's business environment, leading many companies to shift toward smaller, less ambitious innovation attempts. In this book, Dr. Cooper reveals the critical success factors in product innovation and outlines Stage-Gate, the most widely-used roadmap for successfully launching new products to market. Cooper also brings key insights on picking the right projects, on how top innovators have adapted the Stage-Gate process, and how you can be Winning at New Products.…

Softcover. Zustand: Good. For More Than Two Decades, Winning At New Products Has Served As The Bible For Product Developers Everywhere. In This Fully Updated And Expanded Edition, Robert Cooper Demonstrates Why Consistent Product Development Is So Vital To Corporate Growth And How To Maximize Your Chances Of Success.--p. 4 Of Cover. The Innovation Challenge -- Why New Products Win -- Drivers Of Success -- Why The Bes Innovators Excel. Robert G. Cooper. Includes Bibliographical References And Index.…

Paperback. Zustand: Brand New. 4th edition. 448 pages. 9.10x6.10x1.20 inches. In Stock.