ISBN: 9780471384335 - breaking compromises: opportunities for action in consumer markets (12 Ergebnisse)

Hardback. Zustand: Very Good. This work assembles a wide-ranging collection of BCG "thought pieces" in the field of marketing and branding, many of them previously available only to the consultancy's clients. Its central theme of "breaking compromises" refers to the act of moving beyond the impasse of the problematic "either/or" scenario - for example, a product may be perceived as being either cheap or good quality but seldom both. In an environment where customers must compromise to choose, these pieces demonstrate how innovative companies can expose these compromises and use the knowledge to recalibrate the relationship between customer and product.…

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Hardback. Zustand: Very Good. This work assembles a wide-ranging collection of BCG "thought pieces" in the field of marketing and branding, many of them previously available only to the consultancy's clients. Its central theme of "breaking compromises" refers to the act of moving beyond the impasse of the problematic "either/or" scenario - for example, a product may be perceived as being either cheap or good quality but seldom both. In an environment where customers must compromise to choose, these pieces demonstrate how innovative companies can expose these compromises and use the knowledge to recalibrate the relationship between customer and product.…

Zustand: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Zustand: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Zustand: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

Hardcover. Zustand: Very Good+. Zustand des Schutzumschlags: Very Good. First Printing.

Hardcover. Zustand: Like New. Dust Jacket Included. Unread hardback w/ jacket; crisp, clean, tight.

Zustand: Good. : Breaking Compromises: Oportunidades para la acción en los mercados de consumo del Boston Consulting Group es un libro que ofrece perspectivas frescas y prácticas sobre temas desafiantes en los mercados de bienes de consumo, desde el comercio electrónico hasta la globalización. Los ensayos detallan cómo las empresas exitosas encuentran ideas, reúnen recursos para probarlas, aprenden de sus errores y, en última instancia, cómo tienen éxito. Este libro es una guía para superar la complacencia, superar a la competencia y mantenerse a la vanguardia de los mercados cambiantes. EAN: 9780471384335 Tipo: Libros Categoría: Negocios y Economía Título: Breaking Compromises Autor: George Stalk| Michael J. Silverstein Editorial: Wiley Idioma: en Páginas: 240.…

Brossura. Zustand: fine. West Sussex, 2000; pp. 227. Libro.

Zustand: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.…