Isbn: 9780787909123 - museum strategy and marketing: designing missions building audiences generating revenue and resources (jossey-bass nonprofit and public management series) (11 Ergebnisse)

Hardback. Zustand: Good. A practical guide to marketing for museums of all types and sizes. The authors reveal the challenges museums are facing as we approach the millennium, explain the strategic relationship between audience and funding, and show how marketing strategies can be used to make a healthy museum.…

Zustand: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Hardback. Zustand: Good. A practical guide to marketing for museums of all types and sizes. The authors reveal the challenges museums are facing as we approach the millennium, explain the strategic relationship between audience and funding, and show how marketing strategies can be used to make a healthy museum.…

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0787909122.…

Hardcover. Zustand: Used - Very Good. In this answer to one of the most pressing challenges facing today's museums, Neil Kotler and Philip Kotler reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. Rather than seeing marketing as at odds with mission, the authors explain the strategic relationship between mission, audience, and funding - and how managing this relationship is vital for a successful museum. They offer strategic and marketing tools as instruments that museum professionals can use to shape and reach their own goals, to achieve higher quality and broader support, and to build healthy, vibrant museums. Philip Kotler, the 'dean' of modern marketing and Neil Kotler of the Smithsonian Institution, America's premiere museum, join together to create this in-depth, hands-on guide to developing successful museums. The book's encyclopedic approach gives museum managers tools for everything from strategic planning and budgeting to advertising, media relations, and fund raising. Wrapped in Brodart dust jacket protector. Book has minor shelf wear.…