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9780804757201 - The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products von Austin, Robert; Devin, Lee (21 Ergebnisse)
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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The Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Anbieter: California Books, Miami, FL, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: New.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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The Soul of Design
Sprache: Englisch
Verlag: Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Hardback. Zustand: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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The Soul of Design
Sprache: Englisch
Verlag: MK - Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 33,66
EUR 4,81 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Sprache: Englisch
Verlag: Stanford University Press, Stanford, CA, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Old Professor's Bookshop, Belfast, ME, USA
Verkäuferbewertung 4 von 5 Sternen
Erstausgabe
Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Fine. First Edition. xi, 178 pp. 8vo. Clean, crisp copy with dust jacket in mylar cover.
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The Soul of Design - Harnessing the Power of Plot to Create Extraordinary Products (eng)
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
Verkäuferbewertung 3 von 5 Sternen
EUR 44,44
EUR 5,50 Versand
Versand von Italien nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: new.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 33,65
EUR 17,35 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 5 verfügbar
In den WarenkorbZustand: New.
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The Soul Of Design
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 44,88
EUR 7,52 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 192.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 38,66
EUR 17,35 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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The Soul of Design Harnessing the Power of Plot to Create Extraordinary Products
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 44,61
EUR 11,56 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 192 pages. 9.25x6.25x0.75 inches. In Stock.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 38,95
EUR 17,76 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. New copy - Usually dispatched within 4 working days.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
EUR 47,23
EUR 10,50 Versand
Versand von Irland nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality. Num Pages: 192 pages, Illustrations. BIC Classification: AKP; KJMV3; TBD. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 458. Weight in Grams: 431. . 2012. 1st Edition. Hardcover. . . . .
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The Soul Of Design
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Zustand: New. pp. 192.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Kennys Bookstore, Olney, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality. Num Pages: 192 pages, Illustrations. BIC Classification: AKP; KJMV3; TBD. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 458. Weight in Grams: 431. . 2012. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
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The Soul of Design
Sprache: Englisch
Verlag: Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
EUR 37,04
EUR 43,07 Versand
Versand innerhalb von USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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EUR 36,64
EUR 48,99 Versand
Versand von Deutschland nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. This book explains what factors make certain products and services special (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.Über den AutorrnrnLee Devin is a Dramaturg at People s.
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The Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Sprache: Englisch
Verlag: Stanford University Press Sep 2012, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - What makes the Apple iPhone cool Bang & Olufsen and Samsung's televisions beautiful Any of a wide variety of products and services special The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a 'special' product that makes it-well, special. They argue that this je ne sais quoi arises from 'plot'-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 41,21
EUR 17,76 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 461.
