Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Sprache: Englisch
Verlag: Buckdale Publishing (edition ), 2013
ISBN 10: 0985442743 ISBN 13: 9780985442743
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Anbieter: HPB-Emerald, Dallas, TX, USA
paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Zustand: New. Buying Less for Less: How to avoid the Marketing Procurement dilemma (Paperback or Softback).
Anbieter: Solr Books, Lincolnwood, IL, USA
Zustand: new.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 14,38
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 15,60
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: moluna, Greven, Deutschland
EUR 13,32
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Amazon Digital Services LLC - KDP Print US, 2013
ISBN 10: 0985442743 ISBN 13: 9780985442743
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - A must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! Authored by Gerry Preece, ex-head of marketing procurement for the world's largest advertiser and by Russel Wohlwerth, an ex-agency executive who is now one of the industry's most respected consultants, this book hits the 'marketing procurement dilemma' head on. Preece and Wohlwerth deliver a punchy, concise, clear-minded assessment of the problem and offer straightforward solutions. They establish a sharp focus on the often-misidentified central problem, explain specifically why and how the marketing space truly is unique, and clearly spell out the implications for procurement. They prescribe four things procurement must do to succeed in the world of marketing. Those four solutions are market-proven. They work. This short, densely packed book makes the compelling case that marketing is not a cost to be minimized, but rather an investment to be maximized. And it goes far beyond that, providing insights into how procurement professionals think, explaining why it doesn't work to simply tell procurement pros that 'marketing is different,' and offering ideas on how to build an effective marketing procurement organization.If you're an agency leader, a CMO, or a brand marketer, this book will empower you to influence how procurement approaches the space, thus enabling you to deliver better marketing work. If you're a CFO, this book will give you clear insights into how to properly leverage procurement to improve marketing ROI. And if you're a Chief Procurement Officer or a marketing procurement professional, you'll discover a powerful road map that will maximize your bottom line performance and results.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 14,39
Anzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.