9781138094567 - social communication in advertising: consumption in the mediated marketplace von leiss, william; kline, stephen; jhally, sut; botterill, jacqueline; asquith, kyle (17 Ergebnisse)

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Paperback. Zustand: new. Paperback. Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Zustand: Brand New. 4th revised edition. 431 pages. 10.25x7.00x0.75 inches. In Stock.

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Zustand: New. pp. 442.

Zustand: New. pp. 442.

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: new. Paperback. Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Zustand: New. Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising s influence throughout different media and cultural periods, from early .

Taschenbuch. Zustand: Neu. Neuware - With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.…

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