Social Communication in Advertising: Consumption in the Mediated Marketplace - Softcover

Leiss, William; Kline, Stephen; Jhally, Sut; Botterill, Jacqueline; Asquith, Kyle

Softcover

ISBN 10: 1138094560 ISBN 13: 9781138094567

Verlag: Routledge, 2018

Inhaltsangabe

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21^st century.

Über diesen Titel

Über die Autorin bzw. den Autor

William Leiss is Professor Emeritus at Queen's University (Ontario) and research associate, McLaughlin Centre, University of Ottawa, Canada.

Stephen Kline

is Professor Emeritus in the School of Communication at Simon Fraser University, Canada.

Sut Jhally

is Professor of Communication at the University of Massachusetts and founder and Executive Director of the Media Education Foundation.

Jacqueline Botterill is an Associate Professor in Communication at Brock University where she teaches and researches in the areas of promotional and consumer culture.

Kyle Asquith is an Assistant Professor in the department of Communication, Media and Film at the University of Windsor, Canada.

 

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1138094560
• ISBN 13: 9781138094567
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 431
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24, 80331 München, Germany; München; Deutschland