ISBN: 9781138310025 - relationship marketing in the digital age (routledge studies in marketing) (25 Ergebnisse)

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Hardcover. Zustand: new. Hardcover. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business worldincluding the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital agestrong customer relationships are more than ever vital to company strategy and performance.Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customerseller relationships. this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customercompany relationships. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Hardcover. Zustand: Brand New. 244 pages. 9.00x6.25x0.75 inches. In Stock.

Hardcover. Zustand: new. Hardcover. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business worldincluding the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital agestrong customer relationships are more than ever vital to company strategy and performance.Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customerseller relationships. this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customercompany relationships. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales &amp Marketing St.…

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Hardcover. Zustand: Brand New. 244 pages. 9.00x6.25x0.75 inches. In Stock. This item is printed on demand.

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.…