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Relationship Marketing in the Digital Age (Routledge Studies in Marketing) - Hardcover

Buch 18 von 60: Routledge Studies in Marketing

Palmatier, Robert; Steinhoff, Lena

 
9781138310025: Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Hardcover
ISBN 10: 1138310026 ISBN 13: 9781138310025
Verlag: Routledge, 2019

Inhaltsangabe

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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Über die Autorin bzw. den Autor

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing Strategy Institute, a global organization focused on linking business and academics for knowledge.

Lena Steinhoff is Assistant Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock in Germany. She is also an affiliated faculty of the Center for Sales and Marketing Strategy at the Foster School of Business at the University of Washington.

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Verlag
Routledge
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1138310026
ISBN 13 
9781138310025
Einband
Gebundene Ausgabe
Anzahl der Seiten
266
Kontakt zum Hersteller
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mail@preigu.de

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