ISBN: 9781591847465 - the automatic customer: creating a subscription business in any industry (31 Ergebnisse)

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  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

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  • Sprache: Englisch

    Verlag: Penguin Putnam Inc, 2015

    159184746X / 9781591847465

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    Hardback. Zustand: Good. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren't limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:    *  The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.    *  The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.    *  The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon. …

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

    Anbieter: ZBK Books, Carlstadt, NJ, USAZBK Books

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    Zustand: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Sprache: Englisch

    Verlag: Penguin Publishing Group, 2015

    159184746X / 9781591847465

    • Hardcover

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    Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Zustand: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Zustand: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

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    Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

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    Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

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    Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

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    Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

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    Zustand: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

  • Sprache: Englisch

    Verlag: Penguin Putnam Inc, 2015

    159184746X / 9781591847465

    • Hardcover

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    Hardback. Zustand: Good. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren't limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:    *  The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.    *  The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.    *  The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon. …

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

    • Hardcover

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    Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Zustand: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.…

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Zustand: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Zustand: very_good. Used with minimal wear, no writing or markings, corners maybe bent, few crease lines.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    hardcover. Zustand: Very Good.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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    Hardcover. Zustand: New. Zustand des Schutzumschlags: New. Brand New.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

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    Hardcover. Zustand: Brand New. 218 pages. 9.50x6.50x0.75 inches. In Stock.

  • Sprache: Englisch

    Verlag: Portfolio, 2015

    159184746X / 9781591847465

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