Isbn: 9781606492413 - developing new products and services: learning, differentiation, and innovation (marketing research collection) (23 Ergebnisse)

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Paperback. Zustand: Good. This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: learning about and learning by doing. A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.…

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Zustand: New. Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation. Num Pages: 340 pages. BIC Classification: KJD. Category: (G) General (US: Trade). Dimension: 228 x 153 x 20. Weight in Grams: 500. . 2011. UK ed. paperback. . . . .…

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Zustand: New. Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation. Num Pages: 340 pages. BIC Classification: KJD. Category: (G) General (US: Trade). Dimension: 228 x 153 x 20. Weight in Grams: 500. . 2011. UK ed. paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 1st edition. 340 pages. 8.90x6.00x0.90 inches. In Stock.

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Paperback. Zustand: Wie neu. Gebraucht - Wie neu Wie neu, Importqualität, auf Lager - This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: 'learning about' and 'learning by doing'. A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.…

Paperback. Zustand: Brand New. 1st edition. 340 pages. 8.90x6.00x0.90 inches. In Stock. This item is printed on demand.

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: 'learning about' and 'learning by doing'. A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in b.…

Taschenbuch. Zustand: Neu. Developing New Products and Services | Learning, Differentiation, and Innovation | Lawrence Sanders | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2011 | Business Expert Press | EAN 9781606492413 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …