ISBN: 9781626567405 - mobilized: an insider's guide to the business and future of connected technology (36 Ergebnisse)

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  • Sprache: Englisch

    Verlag: Berrett-Koehler, 2016

    1626567409 / 9781626567405

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    Hardback. Zustand: Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft.…

  • Sprache: Englisch

    Verlag: Berrett-Koehler, 2016

    1626567409 / 9781626567405

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    Hardback. Zustand: Very Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft.…

  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers (edition 1), 2016

    1626567409 / 9781626567405

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  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers (edition 1), 2016

    1626567409 / 9781626567405

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    Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, Incorporated, 2016

    1626567409 / 9781626567405

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  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, Incorporated, 2016

    1626567409 / 9781626567405

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  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, Incorporated, 2016

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    Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, 2016

    1626567409 / 9781626567405

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  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, 2016

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  • Sprache: Englisch

    Verlag: Berrett-Koehler, 2016

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    Hardback. Zustand: Very Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft.…

  • Sprache: Englisch

    Verlag: Berrett-Koehler, 2016

    1626567409 / 9781626567405

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    Hardback. Zustand: Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft.…

  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, 2016

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  • Sprache: Englisch

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    Hardcover. Zustand: Very Good. Mobilized: An Insider's Guide to the Business and Future of Connected Technology: An Insideras Guide to the Business and Future of Connected Technology (AGENCY/DISTRIBUTED) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

  • Sprache: Englisch

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    Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers 01/y /30 M, 2016

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    Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Sprache: Englisch

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  • Sprache: Englisch

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  • Sprache: Englisch

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    Hardcover. Zustand: new. Hardcover. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us.Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products.Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products.Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now."Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder"This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail"Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, 2016

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  • Sprache: Englisch

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  • Sprache: Englisch

    Verlag: Berrett-Koehler, 2016

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    Zustand: New. Num Pages: 192 pages. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 93 x 62 x 7. Weight in Grams: 386. . 2016. Hardback. . . . .

  • Verlag: Penguin Random House

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  • Verlag: Penguin Random House

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  • Sprache: Englisch

    Verlag: Berrett-Koehler Publishers, 2016

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  • Sprache: Englisch

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    Zustand: New. Num Pages: 192 pages. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 93 x 62 x 7. Weight in Grams: 386. . 2016. Hardback. . . . . Books ship from the US and Ireland.