9783030243739 - digital and social media marketing: emerging applications and theoretical development (advances in theory and practice of emerging markets) von rana (15 Ergebnisse)
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book invest…igates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
Anbieter: Buchpark, Trebbin, DeutschlandBuchpark
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Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The boo…k investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Zustand: New. In.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Zustand: New. pp. XV, 339 43 illus., 36 illus. in color. 2020th edition NO-PA16APR2015-KAP.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Sprache: Englisch
Verlag: Springer, Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems speci…fic to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Hardcover. Zustand: Brand New. 356 pages. 9.25x6.10x1.02 inches. In Stock.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
- Print-on-Demand
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Sprache: Englisch
Verlag: Springer International Publishing, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focuses on issues and implications of digital and social media marketing for emerging marketsHighlights developing applications, theories and models being used in digital and social marketingExamines how tempo…ral and geogra.
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Sprache: Englisch
Verlag: Springer International Publishing, Springer Nature Switzerland Nov 2019, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
- Print-on-Demand
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigate…s problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. 356 pp. Englisch.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
- Print-on-Demand
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Zustand: New. Print on Demand pp. XV, 339 43 illus., 36 illus. in color.
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Sprache: Englisch
Verlag: Springer, Springer Nov 2019, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
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Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates pr…oblems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 356 pp. Englisch.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Buch 5 von 6 - Advances in Theory and Practice of Emerging Markets
- Hardcover
- Print-on-Demand
Anbieter: Biblios, frankfurt am main, HESSE, DeutschlandBiblios
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Zustand: New. PRINT ON DEMAND pp. XV, 339 43 illus., 36 illus. in color.
