ISBN: 9783960956594 - chatbots in customer experience. application and opportunities in e-commerce (15 Ergebnisse)

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especially, the customer service has changed greatly in recent years.To meet customer demands, companies have established further contact channels so that a comprehensive range of services can be ensured. Service is becoming an increasingly important success factor for companies. The goal of this book is to determine and evaluate the use of chatbots in customer service and online marketing.It answers the following questions: Where can chatbots be used in customer management and online marketing How does using chatbots in customer service and marketing affect a specific customer journey What are the benefits of using chatbots for both customers and the company And what methods and requirements should be considered when using chatbots In this book:- customer relationship management;- marketing communications;- Facebook Messenger;- user behavior;- communication channel 68 pp. Englisch.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especially, the customer service has changed greatly in recent years.To meet customer demands, companies have established further contact channels so that a comprehensive range of services can be ensured. Service is becoming an increasingly important success factor for companies. The goal of this book is to determine and evaluate the use of chatbots in customer service and online marketing.It answers the following questions: Where can chatbots be used in customer management and online marketing How does using chatbots in customer service and marketing affect a specific customer journey What are the benefits of using chatbots for both customers and the company And what methods and requirements should be considered when using chatbots In this book: customer relationship management; marketing communications; Facebook Messenger; user behavior; communication channel.…

Zustand: New. Print on Demand pp. 68.

Zustand: New. Print on Demand pp. 68.

Zustand: New. PRINT ON DEMAND pp. 68.

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especial. …

Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especially, the customer service has changed greatly in recent years. To meet customer demands, companies have established further contact channels so that a comprehensive range of services can be ensured. Service is becoming an increasingly important success factor for companies. The goal of this book is to determine and evaluate the use of chatbots in customer service and online marketing. It answers the following questions: Where can chatbots be used in customer management and online marketing How does using chatbots in customer service and marketing affect a specific customer journey What are the benefits of using chatbots for both customers and the company And what methods and requirements should be considered when using chatbots In this book: - customer relationship management; - marketing communications; - Facebook Messenger; - user behavior; - communication channelBooks on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.…