Corporate discourse (204 Ergebnisse)

Paperback. Zustand: Good. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. …

Paperback. Zustand: Good. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. …

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Paperback or Softback. Zustand: New. Trust, Discourse, and Corporate Corruption: The Case of Enron. Book.

Paperback. Zustand: New. In this Element, the authors propose a new framework for studying how trust is built and manipulated in discourse and apply it to one of the most notorious cases of corporate misconduct in history: the Enron fraud. The framework outlines the discursive strategies speakers commonly use to manage trust, providing a tool for examining how language shapes relationships and enables wrongdoing in both physical and digital environments. The analysis, which focuses on a previously unexplored corpus of telephone conversations involving Enron traders, uncovers the discursive mechanisms through which Enron managed trust both internally and externally while manipulating California's energy markets. The findings not only provide novel insights into the Enron case but also advance our understanding of the linguistic and pragmatic foundations of trust and the relationship between discourse, trust, and corporate corruption. This title is also available as Open Access on Cambridge Core.…

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Paperback. Zustand: Brand New. 96 pages. 6.00x0.20x9.00 inches. In Stock.

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Paperback. Zustand: Brand New. 96 pages. 6.00x0.20x9.00 inches. In Stock.

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Paperback or Softback. Zustand: New. Legitimizing Corporate Harm: The Discourse of Contemporary Agribusiness. Book.

Taschenbuch. Zustand: Neu. Neuware -Ethics. Whether explicit or implicit, it plays a key role in our lives, guiding our decisions and shaping our view of what the world - including the world of business - is or ought to be like. This volume provides a thorough description of the language that is used to encode ethics, to deal with ethical issues, and to express ethical values in business and professional discourses. It explores the relationship between ethics and ethos in a variety of professional and corporate texts and genres, and investigates the role and positioning of ethics in today's cultural environment, shedding light on how it is negotiated vis-à-vis other values in the pursuit of business and professional goals. Thanks to its rigorous linguistic approach, the analysis fills a significant gap in the burgeoning scholarship on ethics in discourse, laying the ground for a better understanding of what ethical pronouncements do, linguistically and pragmatically. 194 pp. Englisch.…