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Verlag: Harriman House Publishing, 2025
ISBN 10: 1804091324 ISBN 13: 9781804091326
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Verlag: Harriman House Publishing, United Kingdom, Petersfield, 2025
ISBN 10: 1804091324 ISBN 13: 9781804091326
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In den WarenkorbPaperback. Zustand: Very Good. 'A book for the ages' Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know its worth? The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing. You too can make your brand the one people reach for without them ever really knowing why. 'This is a great book. Practical, generous and insightful' Seth Godin, bestselling author of This is Marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Taschenbuch. Zustand: Neu. Neuware - 'A book for the ages.' -Rory Sutherland, Author, AlchemyHow did the world's best brands get so big They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again How does a two-minute wait make Guinness taste better Why do we pay more for water than we know it's worth The answers are here.And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for - without them ever really knowing why.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Hacking the Human Mind | The behavioral science secrets behind 17 of the world's best brands | Michaelaaron Flicker (u. a.) | Taschenbuch | Englisch | 2025 | Pan Macmillan | EAN 9781804091326 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.