Mindmasters data driven science predicting von matz sandra (45 Ergebnisse)

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  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

    1647826314 / 9781647826314

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    Hardback. Zustand: Very Good. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology?from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives?for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used?for good and for ill?and how we can gain power over the data that defines us. …

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

    1647826314 / 9781647826314

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    Hardback. Zustand: Good. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology?from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives?for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used?for good and for ill?and how we can gain power over the data that defines us.…

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

    1647826314 / 9781647826314

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  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

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    Verlag: Harvard Business Review Press, 2025

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    Verlag: Harvard Business Review Press, 2025

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    Hardback. Zustand: Very Good. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology?from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives?for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used?for good and for ill?and how we can gain power over the data that defines us. …

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

    1647826314 / 9781647826314

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    Hardback. Zustand: Good. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology?from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives?for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used?for good and for ill?and how we can gain power over the data that defines us.…

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

    1647826314 / 9781647826314

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    hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

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    Verlag: Harvard Business Review Press, 2025

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    Verlag: Harvard Business Review Press, 2025

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    hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

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  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

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    Hardcover. Zustand: New. 1st Edition. Pristine condition. Copyright 2025, Sandra Matz. Harvard Business Review Press, publisher. Hardcover with Dustjacket New. 226 pgs. Will wrap properly and professionally for during shipping. Ships fast. Thanks for your support of local book lover seller and please see other interesting items that we offer.…

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    Verlag: Harvard Business Review Press 1/7/2025, 2025

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    Hardback or Cased Book. Zustand: New. Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior. Book.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

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    Paperback. Zustand: Very Good. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier livesfor example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being usedfor good and for illand how we can gain power over the data that defines us. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2025

    1647826314 / 9781647826314

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