Sprache: Englisch
Verlag: SAGE Publications, Limited, 2004
ISBN 10: 076194494X ISBN 13: 9780761944942
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Erstausgabe
EUR 5,42
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: SAGE Publications, Limited, 2004
ISBN 10: 076194494X ISBN 13: 9780761944942
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Erstausgabe
EUR 5,42
Anzahl: 2 verfügbar
In den WarenkorbZustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: SAGE Publications Inc, United States, Thousand Oaks, 2004
ISBN 10: 076194494X ISBN 13: 9780761944942
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 6,64
Anzahl: 4 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The Practice of Making Strategy takes the student through the process of making strategy with a management team. This is a highly practical book based on a wealth of organizational applications in large and small organizations, public and not-for-profit as well as commercial settings. It presents techniques that can be used to develop a business model, and manage key strategic issues. The techniques are used to develop strategies for units, departments and operating companies, as well as for a complete organization. For those teaching strategic management the book provides links to the major texts in the strategy field, and includes ancillary materials to guide student learning. The material making up this book has been used successfully with new practitioners - consultants, and practising managers. Many managers use the material to guide the development of a strategy for their own group within a larger corporation. The book reflects powerful theories from the fields of strategic management, social psychology, psychology, operational research, and organizational behaviour that are brought together in Eden and Ackermanns Making Strategy: the Journey of Strategic Management (1998, 2nd Edition forthcoming). The Practice of Making Strategy extends this material into a step-by-step process with examples and real cases. The book includes chapters on: how to get started with a management team; surfacing and structuring strategic issues; developing a goals system; working with patterns of distinctive competencies; developing and testing the business model; achieving closure. This book will be set reading for MBA students, to be used alongside the main textbooks in strategy courses. It will also fit perfectly with managers wanting to do their own strategy making, and with consultants working in this field. A web site to accompany the book can be visited at www.journeymaking.net. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 4,49
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761944942.
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 4,49
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761944942.
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 10,06
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761944942.
Anbieter: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Deutschland
XIII, 188 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. International Series in Advanced Management Studies. Sprache: Englisch.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 59,01
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Zustand: New. 1st ed. 2020 edition NO-PA16APR2015-KAP.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 77,30
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 204 pages. 9.25x6.10x0.55 inches. In Stock.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 76,50
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Zustand: new.
Zustand: New. 1st ed. 2020 edition NO-PA16APR2015-KAP.
Sprache: Englisch
Verlag: Springer International Publishing, 2020
ISBN 10: 3030335909 ISBN 13: 9783030335908
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers' assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Sprache: Englisch
Verlag: Springer International Publishing, 2020
ISBN 10: 3030335909 ISBN 13: 9783030335908
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. International Marketing Strategy | The Country of Origin Effect on Decision-Making in Practice | Giovanna Pegan (u. a.) | Taschenbuch | xiii | Englisch | 2020 | Springer International Publishing | EAN 9783030335908 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 112,90
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 188 pages. 9.75x6.50x0.75 inches. In Stock.
Anbieter: Buchpark, Trebbin, Deutschland
EUR 25,37
Anzahl: 4 verfügbar
In den WarenkorbZustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers¿ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
EUR 107,08
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Sprache: Englisch
Verlag: Springer International Publishing, 2019
ISBN 10: 3030335879 ISBN 13: 9783030335878
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers' assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
EUR 134,44
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: New. New. book.
Sprache: Englisch
Verlag: Springer International Publishing, 2019
ISBN 10: 3030335879 ISBN 13: 9783030335878
Anbieter: preigu, Osnabrück, Deutschland
Buch. Zustand: Neu. International Marketing Strategy | The Country of Origin Effect on Decision-Making in Practice | Giovanna Pegan (u. a.) | Buch | xiii | Englisch | 2019 | Springer International Publishing | EAN 9783030335878 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.