Sprache: Englisch
Verlag: Ess Ess Publications, New Delhi, 2010
ISBN 10: 8184050631 ISBN 13: 9788184050639
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Verlag: Reference Press, 2010
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Contents Preface I Promotion of visual identity 1 Introduction to basic concepts What is visual identity 2 Communicating a visual identity 3 Developing and Launching a New visual identity 4 Changing an existing visual identity II Protection of visual iden 162 pp.
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In den WarenkorbZustand: New. Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. This practical guide explores visual identity from an organizational brand perspective (corporate and non-profit), rather than a product brand perspective. Num Pages: 176 pages, tables, figures, bibliographic references, index. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 10. Weight in Grams: 244. . 2009. 1st Edition. paperback. . . . .
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In den WarenkorbZustand: New. Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. This practical guide explores visual identity from an organizational brand perspective (corporate and non-profit), rather than a product brand perspective. Num Pages: 176 pages, tables, figures, bibliographic references, index. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 10. Weight in Grams: 244. . 2009. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
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In den WarenkorbZustand: New. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective. Num Pages: 176 pages, tables, figures, bibliographic references, index. BIC Classification: KJSP; KJU. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 408. . 2009. 1st Edition. hardcover. . . . .
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In den WarenkorbZustand: New. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective. Num Pages: 176 pages, tables, figures, bibliographic references, index. BIC Classification: KJSP; KJU. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 408. . 2009. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
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In den WarenkorbKartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. A.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
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In den WarenkorbGebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. A.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.