pearson education us united states upper saddle river (318 Ergebnisse)

Paperback. Zustand: Good. (Wrapped Free with text.). The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. This book is intended to help undergraduate students to understand the basic ideas and methods used for the modulation of signals in communication systems. The core of the material is in three broad areas of modulation - analogue, keying and digital. An explanation of the basic ideas of communication theory is followed by sections on the definitions and mathematics involved in signal representation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Good. The second edition of this popular text has been expanded and updated throughout in line with the needs of British and European psychology students. It is an integrated and comprehensive book which interweaves North American and European social psychology, from a European perspective. Topics that have been given stronger coverage include language and communication; group processes and social cognition; cross-cultural research; applied social psychology via organizational and health psychology; historical content; and developmental social psychology. European data and research form the structure of the book, but it has maintained American social psychology within its framework, giving detailed coverage and full integration with the European material. Instructor's Manual (0-13-691826-3). Test Item File (0-13-691792-5). The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Introducing Cultural Studies provides students with an up-to-date introduction to the expanding and controversial field of cultural studies. The book offers an overview and exploration of some of the most important avenues of research in the field, and is divided into two parts. The first on cultural theory introduces the core themes and concerns of the book and examines the multiple meanings of culture, communication, representation, power and inequality. The argument is that cultural studies as an activity produces knowledge that separate disciplines cannot. The second part of the book examines different dimensions of culture. Reflecting contemporary developments in the humanities and social sciences more widely, as well as in cultural studies, the book considers space, time, politics, the body, subculture and visual culture. Through its representation of past and contemporary research in cultural studies and its use of easily understood summaries, Introducing Cultural Studies offers students a complete overview of the present state of the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. A concise, complete overview of mergers and acquisitions, this book discusses bid strategies and tactics, the pros and cons of hostile bids, and the defensive strategies available to fend off unwanted suitors. The author discusses how stock markets respond to acquisition and merger plans and the business and cultural issues that arise in the wake of a merger or acquisition. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Good. With more than 900 million consumers, the continent of Africa is one of the worlds fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africas businesses have learned about succeeding on the continent.shows how global companies are succeeding despite Africas unique political, economic, and resource challenges.introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations.reveals how India and China are staking out huge positions throughout Africa.and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a media dark continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Zustand: Good. For over 23 years, The Anatomy Coloring Book has been the leading human anatomy coloring book, offering concisely written text and precise, extraordinary hand-drawn figures. Organized according to body systems, each of the 170 plates featured in this book includes an ingenious color-key system anatomical terminology is linked to detail illustration of the structures of the body. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. The fundamental principles of electrical technology are clearly and simply outlined and then used to introduce the application of electrical and electronic systems. Power systems are discussed fully. The ninth edition has been extensively updated with all new advances in the field. In addition, the flow of the material has been completely revised to ensure clear understanding for students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Tourism:Change, Impacts and Opportunitiesprovides a comprehensive and balanced discussion of the impacts of tourism. The authors address the nature of tourism and tourists and the economic, physical and social impact that can result from their activity. New approaches to impact assessment are also considered. A wide range of examples from developed and developing countries illustrate the points raised in the text. This timely and perceptive bookis essential reading for anyone involved in tourism planning or development andis also suitable forstudents of geography, planning, economics and sociology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. For programmers, system architects, and technical programmer managers. Providing an overview of the Solaris and POSIX multithreading architectures, this book explains threads at a level that is completely accessible to programmers and system architects with no previous knowledge of threads. Covers the business and technical benefits of threaded programs, along with discussions of third party software that is threaded, pointing out the benefits. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Suitable for students of Social policy, Health policy, Public policy and Nursing as well as health care professionals.This exciting new book covers the political history of the NHS from 1948 to the present day. It traces the way in which successive governments have tried to deal with problems of a centralised health care system, specifically the tensions between central control and local responsiveness and between managerial influence and medical autonomy. In doing so it examines the role of different actors in the health care policy arena: political parties, professions, consumers and interest groups. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Good. Chemistry Third Edition Provides robust coverage of the different branches of chemistry -- with unique depth in organic chemistry in an introductory text -- helping students to develop a solid understanding of chemical principles, how they interconnect and how they can be applied to our lives. KEY FEATURES *Chapters are grouped into inorganic, physical and organic components, with integrating themes highlighted throughout. This provides flexibility and highlights the connections between different areas. *Topic boxes throughout the book highlight the applications of chemistry in industry, biology, the environment and the laboratory. These help students to understand the relevance of chemistry to everyday life. *The text is four-colour throughout with three-dimensional computer-generated artwork, and is supported by CHIME graphics on the companion website, helping students to visualise chemical structures. *Definition boxes and end-of-chapter checklists provide excellent revision aids. *End-of-chapter problems reinforce learning and develop subject knowledge; in this edition, answers to non-descriptive problems have been added at the end of the book. *A companion website at www.pearsoned. co.uk/housecroftfeatures multiple-choice questions, rotatable three-dimensional molecular structures, and a Mathematics Tutor. For full information and details of the OneKey resource available with this book, see page xx. Catherine E. Housecroft and Edwin C. Constable are both Professors of Chemistry at the University of Basel, Switzerland. They have extensive international teaching experience and their research interests include supramolecular chemistry, nanotechnology, organometallic and cluster chemistry. In 1997 Professor Constable was awarded the prestigious Howard lectureship for pre-eminence in organic chemistry or related disciplines by the University of Sydney, Australia. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. Chemistry Third Edition Provides robust coverage of the different branches of chemistry -- with unique depth in organic chemistry in an introductory text -- helping students to develop a solid understanding of chemical principles, how they interconnect and how they can be applied to our lives. KEY FEATURES *Chapters are grouped into inorganic, physical and organic components, with integrating themes highlighted throughout. This provides flexibility and highlights the connections between different areas. *Topic boxes throughout the book highlight the applications of chemistry in industry, biology, the environment and the laboratory. These help students to understand the relevance of chemistry to everyday life. *The text is four-colour throughout with three-dimensional computer-generated artwork, and is supported by CHIME graphics on the companion website, helping students to visualise chemical structures. *Definition boxes and end-of-chapter checklists provide excellent revision aids. *End-of-chapter problems reinforce learning and develop subject knowledge; in this edition, answers to non-descriptive problems have been added at the end of the book. *A companion website at www.pearsoned. co.uk/housecroftfeatures multiple-choice questions, rotatable three-dimensional molecular structures, and a Mathematics Tutor. For full information and details of the OneKey resource available with this book, see page xx. Catherine E. Housecroft and Edwin C. Constable are both Professors of Chemistry at the University of Basel, Switzerland. They have extensive international teaching experience and their research interests include supramolecular chemistry, nanotechnology, organometallic and cluster chemistry. In 1997 Professor Constable was awarded the prestigious Howard lectureship for pre-eminence in organic chemistry or related disciplines by the University of Sydney, Australia. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Approved and accredited by the ECDL foundation. Clear, simple guidance on all of the ECDL modules. Basic computer terms and concepts explained in plain English. Over 700 screen images and illustrations to guide the student through Microsoft Windows XP (R) and Microsoft Office XP (R) applications. "How-to" information based on practical examples of everyday tasks. Short cuts and insider tips drawn from the real-world experience of computer professionals. Summary of critical information at the end of each section. Over 250 easy-to-follow exercises. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Statistical techniques for the presentation and analysis of biological data are indispensable tools for the biologist. The purpose of this book is to develop students' appreciation and understanding of statistical usage with the Biosciences and to equip them with the ability to apply statistical methods and the reasoning as an integral aspect of analysis and interpretation of experimental data. Emphasis is placed on where these techniques fit into the overall interpretational objectives of data analysis. Rather than concentrating on the mathematical aspects of the techniques described, this book provides the reader with practical illustrations of data handling. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. As web sites become more complex, evolve beyond "brochure-ware," and involve real programming and not just html tags, web developers are quickly finding out that web site development is not just web page design but that the principles of good software development/software engineering should be applied. This is one of the first wave of books to apply software engineering principles to web site consruction (internet, intranet, and extranet examples) in order to ensure web sites that are robust, secure and that they scale as an organization's needs grow. This book attempts to define a "methodology" to follow in building web site software by examining where traditional software engineering principles can be applied and where these do not apply and new methods have to be forged. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. A comprehensive examination of UNIX system calls - the interface between user programs and the kernel.* features in-depth coverage of AT&T Systems III and V, IBMs PC/IX, and Microsofts Xenix 3. offers practical advice on how and when to use - and not use - system calls, based on the authors extensive experience with UNIX. provides hints on making applications portable. emphasizes strengths and limitations of UNIX. explains the rationale behind many UNIX design features. contains a logical grouping of system calls to facilitate study in conjunction with operating system texts. contains over 100 detailed, tested example programs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The Essence of Professional Issues in Computing is a unique introduction to the social, legal and ethical issues which are raised by the development of software. The book has been designed to cover the most important aspects of the topic specified by the British Computer Society (BCS) syllabus. It assumes no prior knowledge of computing and contains a short insight into the British legal system to make the discussion of computer law easier to understand. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Suitable for a wide range of undergraduate and postgraduate courses, the book lays a firm foundation in analysis, seeking to equip students for a real working environment. It will also help seasoned professionals refresh their skills. Written by two authors with longstanding experience in teaching systems analysis techniques to students and professionals, the material in this book is presented in an easy, friendly and accessible style. Both structured and object-oriented techniques are covered in the book. The structured techniques include spray and tree diagrams, data flow diagrams, entity models, normalisation and entity life histories. The object-oriented techniques include class diagrams and use cases. The approach throughout is to introduce each technique by the use of step-by-step worked examples followed by exercises related to the reader's experience. The subject of systems analysis is set in a wider context, emphasising the business oriented approach. This second edition also includes the first published introduction to the Process Improvement for Strategic Objectives (PISO) method for business re-engineering - developed at the University of Sunderland and gaining strong support in a wide range of private and public sector organisations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Linked directly to Exploring Corporate Strategy, Exploring Strategic Change focuses on the implementation of strategic change, rather than strategy formulation. It expands on the implementation issues covered in Exploring Corporate Strategy, and can be used as a stand-alone text for any course focusing on the management of change. The aim throughout is to get the reader to consider the range of change interventions available to a manager needing to implement change, and when the different change tools and techniques should be employed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Embedded Software Development with eCos shows developers and managers the advantages of using eCos -- the Embedded Configurable Operating System from Red Hat - over proprietary or commercial embedded operating systems. As an Open Source solution, eCos provides a low-cost, royalty free option for embedded software development. Anthony Massa shows how eCos, and the eCos development environment, has all of the features and functionality to meet the needs of almost all commercial embedded system requirements. Massa provides an understanding of how to use the open-source licensing and royalty free nature of eCos in order to eliminate high startup and per unit costs associated with many of the proprietary real-time operating systems on the market today. Embedded systems are operating systems that must operate with a very small footprint (usually less than 100KB of space) and must be self-contained. Most companies use either proprietary solutions or expensive commercial solutions. eCos is the first powerful, royalty-free Open Source solution, from Red Hat. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Managersare expected to beleaders, innovators, magicians, dynamic motivators, stern but fair judges, diplomats, politicians, therapists, financial wizards, warriors, and saints.They must deliver on executive mandates, no matter how crazy.For some people, its a breeze. They glide effortlessly through the hassles and politics, getting raises, promotions, results.They know the rules of management. Rules for managing a team -- and managingyourself. Theyre surprisingly easy to learn and live by. Richard Templar hasbrought them all together in one place: the quick, irreverent The Rules of Management. Templar covers everything from setting realistic targets to holding effective meetings; finding the right people to inspiring loyalty. Learn when and how to letpeople think they know more than you (even if they dont) -- and recognize when they really do! Discover how to adapt your style to each team member. get people to bring solutions, not problems. create your own private game plan for success, complete with Plans B and C. capitalize on luck. manage stress and stay healthy. get respect. and take charge. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Waydigs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Fine. Praise for Marketing in the Public Sector Professionally, as an academic turned politician, this bookif published a few years earlierwould have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency. Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits. Christine O. Gregoire, Governor, Washington State Increasingly, public sector managers have been challenged to `do more with less. Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset. E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it. Dave Ross, CBS News Commentator Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice. Dr. K Vijaya, Director, Corporate Marketing & Communications, Health Promotion Board, Singapore Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful. Paul Temporal, Group Managing Director, Temporal Brand Consulting, Author of Public Sector Branding in Asia Every day, professionals in the public sector deliver thousands of programs and services in increasingly demanding environments. This book is a `must read and a standard reference for every public servant engaged in public sector marketing and communications. Congratulations to Kotler and Lee for creating a book that is both educational and practical. Jim Mintz, Director, Centre of Excellence for Public Sector Marketing Use time-tested marketing principles to increase citizen participation, compliance, and support Leverage proven 4Ps marketing tactics: optimize product, price, place, and promotion Segment your markets, reach your clients where they areand satisfy them Influence positive behavior: 12 social marketing principles that work Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all typesfrom around the worldso that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. Youll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviorseven increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the high-tech, high-touch agency of the futureand deliver more value for every penny you spend.

Paperback. Zustand: Very Good. This thorough introduction to the underlying physics of semiconductor devices features fully-worked examples for all principles and concepts. Several topics are taken to the "forefront-of-technology" level to show readers just where the current intellectual and technological limits lie. KEY TOPICS: Covers topics such as atoms and bonding, energy bands and effective mass, carrier concentrations in semiconductors, conduction in semiconductors, Gunn diode, p-n junction, LED, photodetectors and solar-cell, bipolar transistor, field-effect transistors, the semiconductor laser, and an introduction to quantum theory. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Most organizations that seek to change fail. The central reason: employees are relying on obsolete "mental maps" that prevent them from observing changes in their business environment, responding effectively, or following through on changes they've begun. In Leading Strategic Change, two leading organizational consultants and researchers offer a start-to-finish strategy for helping employees redraw their mental maps -- and unleashing their power to support effective change. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.