Wiley apr 1998 (80 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - For busy people who don't have time to garden, 'The Lazy Gardener' covers everything from choosing the right plants to designing a manageable garden and paring down chores. 20 drawings. Kafanov, Vasily (illustrator).

Taschenbuch. Zustand: Neu. Neuware - A proven plan for kicking the habit from the nation's leading lung organization.

Taschenbuch. Zustand: Neu. Neuware - Parades, gladiator games, tunic weaving, and coin making! Anything can happen when you spend the day in ancient Rome! Find out what life was like almost two thousand years ago during the height of the Roman Empire. As Rome celebrates its annual Games, you'll spend the day with a family, just back from their own summer vacation. Join ten-year-old Marcus for the fabulous parade and the athletes' contest in the Colosseum. Enjoy a pantomime at the theater with his twelve-year-old sister Julia, and watch their father, Senator Julius, as he speaks in the city's forum. Top the day off with an exciting chariot race at the circus. Celebrate the history of ancient Rome with creative and fun-filled activities! Turn an ordinary sheet into a Roman toga. Learn to write in Latin. Build a legionnaire's helmet and shield, design a decorative mosaic with beans, or draw a sundial that really works! Then, when your day in Rome is through, make your own emperor's feast to share with your family and friends.…

Taschenbuch. Zustand: Neu. Neuware - 'The most revolutionary book you will ever read on selling successfully.' - Glenna Salsbury, CSP, CPAE, and Author 'Filled with powerful principles that anyone can use to become a top-producing salesperson.' - E. Anthony Reguero, Chartered Financial Consultant Build Long-Term Relationships and Watch Your Sales Grow! Get Them to Approve Your Agreement Renowned sales trainer Tom Hopkins provides you with the hands-on tools and techniques you'll need to execute this crucial part of sales negotiation - the close. Whether you're a newcomer to sales or a savvy pro, Sales Closing For Dummies® will help you turn opportunity into bottom-line results! Become a Champion Closer - Lead a sale without being pushy - Read the signs of an interested potential buyer - Use questioning methods that lead to the close time and time again - Help clients feel good about their buying decisions - Keep your clients' business and develop loyalty.…

Taschenbuch. Zustand: Neu. Neuware - The New York Public Library amazing women in American History Join Susan B. Anthony's fight for voting rights. Follow Sandra DayO'Connor to the U.S. Supreme Court and Sally Ride into space. Findthe answers to your questions about the amazing women in Americanhistory. Who were the Daughters of Liberty See page 19. Who was the first woman to run for president See page 79. Who were early leaders of the women's movement See page 38. Who was Sojourner Truth, and how did she get her name See page32. What were flappers See page 115. Who was Mother Jones See page 107. How did the National Organization for Women (NOW) begin See page138. What is The Feminine Mystique, and why is it so significant Seepage 139. Also in this series . . . \* The New York Public Library Incredible Earth \* The New York Public Library Amazing Space \* The New York Public Library Amazing African American History.…

Taschenbuch. Zustand: Neu. Neuware - What if the earth were square Discover the amazing answers to some cooland weird questions aboutour world \* What if the earth stopped spinning \* What if we could see sounds \* What if the moon fell down \* What if aliens landed and only wanted to talk to dogs Bizarre brainteasers and ingenious inquiries set the stage for afantastic foray into the wacky world of real science. Theintriguing topics range from plants and animals to light and sound,from the wind and the weather to the planets and the stars.Captivating cartoons and quick, fun-filled experiments will stretchyour mind and your imagination.…

Taschenbuch. Zustand: Neu. Neuware - Prospecting-finding and qualifying prospective clients-is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there's the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to supercharge her selling and sell, sell, sell. Whether you're a newcomer to sales or a seasoned pro, Sales Prospecting For Dummies is your survival guide for generating new leads. Tom Hopkins helps you gain a solid perspective on what prospecting is and shares simple, yet powerful ways to build a prosperous selling career by meeting and getting to know the right people. You'll find out how t o: - Build an appealing image - Polish your phone skills - Tap business contacts for leads - Prospect your customer list - Use the power of the Internet - Get the biggest bang for your advertising buck Here's a gold mine of tried-and-true techniques and strategies for finding and keeping clients from America's number one sales trainer. You'll discover how to set your goals, plan your time, and multiply your leads by: - Obtaining valuable free information from newspapers, magazines and specialized journals, radio and television, the Internet, and more - Developing a network of friends and associates; and mining it for all it's worth - Speaking so others will listen and maximizing every meeting with every person - Techniques for getting satisfied customers to become an endless source of new referrals - Building your image to the point where prospects seek you out - Handling failure and rejection, keeping a positive attitude, and staying motivated A concise, yet comprehensive guide to getting and maintaining a salesperson's most vital lifeline-new prospects-Sales Prospecting For Dummies is an indispensable tool of the trade for rookies and veteran salespeople alike.…

Taschenbuch. Zustand: Neu. Neuware - Learn where the markets are headed--and how to ride them to success.Global changes point toward a dramatically different next decade in the realm of finance. As the bull markets of the last twenty years fade away, new investment tools and strategies are necessary. In this book, William Gross, one of today's most respected money managers who has built his fame on tracking economic trends, prepares readers for a completely new approach to investing. He emphasizes bonds, the right kinds of stocks, and a globalized investment portfolio for this new era in investment. In an accessible style, Gross intermingles discussions of investment with humor, wit, and personal anecdotes.William H. Gross (Laguna Beach, California) is the founder, managing director, and CEO of Pacific Investment Management Company, which manages over $90 billion in assets for both institutional investors and individuals.; Eine gelungene Mischung aus interessanter Information, Humor und Anekdoten: Dieses Buch vermittelt nicht nur Wissenswertes, sondern es bereitet auch Lesevergnügen! Gross, einer der Top-Finanzmanager, der sich mit der Verfolgung wirtschaftlicher Trends einen Namen gemacht hat, beschreibt hier, wie sich der Geldmarkt der Zukunft wandeln wird: Uns stehen niedrige Zinsen und ein langsames, aber stetiges Wirtschaftswachstum bevor. Dies erfordert ein völlig neues Herangehen an Investitionen mit Schwerpunkt auf dem Rentenmarkt, dem richtigen Aktienpaket und globalisiertem Investment-Portfolio.…

Taschenbuch. Zustand: Neu. Neuware - 'There is one thing that can be said about A Fool and His Money that cannot be said about any other volume of investment advice: You will never make a penny from the information in this book. No work on the subject of personal finance has even tried to make this claim before. That is because works on the subject of personal finance are all lying. John Rothchild is the only fully honest author in the genre.'--from the Foreword by P. J. O'Rourke.…

Taschenbuch. Zustand: Neu. Neuware - Restore Creativity and Trust to Your WorkplaceMuch has changed since Driving Fear Out of the Workplace first made the undiscussable discussable back in 1991. Advances in technology, new employee/employer relations, and the corporate push to optimize intellectual capital have introduced a host of new workplace anxieties that, left unaddressed, can seriously inhibit individual performance and cripple a company's ability to compete. Which is why, in this revised edition, authors Ryan and Oestreich revisit their original, best-selling work to confront the fears that permeate today's organizations--so that they can become the high-trust, high-performance organizations of tomorrow. This insightful book digs deeply into the root causes of fear and the pervasive 'flu of mistrust' that weakens motivation and commitment.--Terrence E. Deal and M. K. Key, authors of Corporate Celebration: Play, Purpose, and Passion at WorkYou'll discover:\* How fear prevents people from doing their best\* How fear operates in organizationsHow to build business relationships without fear.and much more!This work is a timely antidote to the insecurities of workers faced with the pervasive push toward leaner, meaner organizations.…

Taschenbuch. Zustand: Neu. Neuware - Two self-contained volumes, for the elementary and secondary levels, featuring a ready-to-use curriculum of lessons and reproducible activity sheet to help students build character, recognize threatening situations, and handle conflicts safely. Lessons are based on real situations in students' own lives, with topics such as stimulant use, dealing with anger, family relationships, choosing friends wisely, and gang-related activities. Includes detailed lesson plans and an extensive bibliography of useful resources.…

Buch. Zustand: Neu. Neuware - In high-stakes investing and business, success or failure largely depends on how well you play the game of risk-a game in which the rules of competition are constantly being rewritten. Strategies that proved effective in the past are no longer enough to win today. The key to success is not to rely on yesterday s news, but to peer into the future and ask what could happen tomorrow.Presenting a bold new way of thinking about risk, in Seeing Tomorrow Ron Dembo and Andrew Freeman offer a dynamic framework designed to enhance our ability to make important decisions, and consequently change how we manage our investments. By incorporating investors individual circumstances and tolerances -as well as the unique reasoning behind their decision making-this innovative approach captures much more of how we actually think about risk.From the basic building blocks required for forward-looking risk management, Dembo and Freeman define and explore the roles and significance of such fundamentals as time horizons, risk measures, benchmarks, and scenarios. Once the foundation is laid, these elements are used to construct a solid architecture for risk management and risk-adjusted analysis that is not only general enough to be able to handle a multitude of risks, but also able to present many different measures of risk.With clear-cut explanations and intriguing real-world examples, Seeing Tomorrow leads you step by step through the authors groundbreaking risk rules. These include: choosing an appropriate time horizon, selecting scenarios, computing Value at Risk (VAR), assessing both the upside and downside of a potential deal, calculating Regret, and compiling a reliable Regret matrix. By combining Regret, Upside, and a measure of our tolerance for risk, the authors demonstrate how these components create a powerful new way of approaching decisions. They offer guidance on very specific real life problems-such as buying a house or suing someone-as well as on broad matters of strategy and investing.Written by two leading authorities in the field, Seeing Tomorrow is a milestone addition to risk literature that will dramatically alter the way you view, identify, and manage risk.It is must reading for investors and decision makers alike.'Seeing Tomorrow is a powerhouse in the understanding of risk. With their ingenious blend of psychology and rigorous quantitative analysis, the authors have created an authoritative and innovative handbook of risk management that is essential for both practitioners and theoreticians.' -Peter L. Bernstein author, Against the Gods and Capital Ideas.'This excellent and readable book provides an innovative approach to choosing actions when the outcomes are uncertain. Anyone with an interest in improving their decision-making skills would benefit from reading this. Anyone with a professional interest in risk management must read it.' -Stephen A. Ross Fischer Black Visiting Professor of Finance Massachusetts Institute of Technology Sloan School of Management Sterling Professor of Economics and Finance, Yale University.'Ron Dembo and Andrew Freeman have done an excellent job of describing how to think about and measure risk. This will become required reading for businesses and personal investment executives.' -Ned C. Lautenbach.…

Taschenbuch. Zustand: Neu. Neuware - Here is a comprehensive, practical resource that makes building a successful baseball program considerably easier for both the new and the experienced coach. Included are proven techniques and ready-to-use materials for virtually every aspect of the coach s job, from recruiting to training talent for each position. …

Taschenbuch. Zustand: Neu. Neuware - Gute Unterhaltung und eine Fülle von Informationen. Lehrstunden mit Pat Kelly, einem erfolgreichen Unternehmensgründer (und gewandten Erzähler), in Sachen Management: Wie baut man ein Unternehmen auf Wie motiviert man die Angestellten zu maximalen Leistungen Wie ist man der Konkurrenz immer einen Schritt voraus Kelly muß es wissen: Sein Unternehmen Physician Sales and Service setzte sich innerhalb eines knappen Jahrzehnts an die Spitze seines Bereiches. (04/98).…

Taschenbuch. Zustand: Neu. Neuware - 'Judith Bardwick really dishes it out in this challenging book and does it in her own unique style. She.brilliantly illuminate[s] the darkness around innovation and risk and its enemy, entropy. What shines through is a seminal achievement of how organizations can maintain a delicate balance between risk and recklessness.'-Warren Bennis, author of Organizing Genius'.an excellent resource for any CEO faced with transforming a 'no-consequence' culture into one of 'reality-driven action.' Her insights ring true and are tremendously reassuring to those of us facing intense and/or very different competition for the first time.'-Erroll B. Davis, Jr. President and CEO, Alliant'Judy Bardwick here sets out a bold new management paradigm, where employees learn to take risks and accept accountability. A powerful and long overdue message.'-David G. Robinson, President, CSC Index'Insightful, thought-provoking insights into human behavior and leadership.a must-read book.'-Ned Barnholt, Executive Vice President, General Manager, Test and Measurement Organization, Hewlett-Packard'Every living system, including human beings, needs a certain amount of tension to operate at its best. People achieve the highest levels they're capable of, and feel more vividly alive, when they're challenged by risks.'-Judith BardwickIn Praise of Good Business celebrates the great business turnaround of the 1990s. But it does more than that. It shows the management skills needed to continue the management revolution. In her 1991 international bestseller, Danger in the Comfort Zone, Judith Bardwick showed the basis for the hard management decisions that provided the framework for the American economic resurgence. She now cautions us not to rest on our success and lays out very specifically how we need to manage in the new economic environment.Drawing on her work both as a psychologist specializing in management psychology and her 25 years as a consultant to the Fortune 500, Dr. Bardwick explains how and why the benefits of today's best business practices-those forged in the crucible of a global marketplace-extend well beyond a healthy balance sheet. Human beings thrive on manageable risk, and, by compelling employees to take more risks, accept more responsibility and succeed, business is not only achieving record profits, but it is also helping to create psychologically healthier people and a more resilient society.To more vividly illustrate her points, Dr. Bardwick presents fascinating and instructive case studies of uniquely successful companies across North America. From these she extracts valuable object lessons and action steps, and she develops a revolutionary new management model based on the principle of productive insecurity. A style of management pitched to the demands of a 'borderless economy,' her prescriptive approach entails steering a middle path between the macho, show-no-mercy downsizing approach and the 'no-consequences' model of too much security and too little accountability. Both, she contends, are a leading cause of company failures.In Praise of Good Business presents a very positive message. Offering an elegant, highly doable prescription for creating more courageous, self-reliant employees ready to meet the challenges of today's supercompetitive global economy, In Praise of Good Business is an invaluable working resource for executives and managers in organizations of all sizes. Far-reaching and grounded in the very nature of the human psyche, this is the only management book you'll ever need.In her more than two decades as a consultant and speaker, Dr. Bardwick has researched and contributed much to broaden business's understand-ing of the key contributing factors to human and organizational effectiveness. Her client list includes dozens of Fortune 500 companies, including Hewlett Packard, Champion Paper, IBM, An.…

Taschenbuch. Zustand: Neu. Neuware - Provides 236 tested model letters covering every conceivable aspect of your job-- from recommending a student to dealing with student behavior, from expressing condolences to making a complaint-- all conveniently organized into ten sections, from 'Effective Recommendations' (20 letters, positive and negative) and 'Dealing with Illness & Death' (22 letters), to 'Handling Job-Related Issues' (20 letters) and Expressing Thanks & Appreciation' (31 letters). Ready to use 'as is' or adapt to the particular situation.…

Taschenbuch. Zustand: Neu. Neuware - The volume is divided into three parts, corresponding to the three main phases in Gothic history: their early history down to the fourth century, the revolution in Gothic society set in motion by the arrival of the Huns, and the history of the Gothic successor states to the western Roman Empire. At its heart lies a new vision of Gothic identity, and of the social caste by whom it was defined and transmitted.…

Taschenbuch. Zustand: Neu. Neuware - With a foreword by Elizabeth Martinez, Roots of Justice recaptures some of the nearly forgotten histories of communities of color. These are the stories of people who fought back against exploitation and injustice--and won. From the Zoot Suiters who refused to put up with abuse at the hands of the Navy, to the women who organized the welfare rights movement of the 1970s, Roots of Justice shows how, through organizing, ordinary people have made extraordinary contributions to change society.…

Buch. Zustand: Neu. Neuware - A Strategic Boot Camp for Leadership Development 'David Dotlich has worked with top management of the best companies to deliver Action Learning programs for over fifteen years. His insights into how leaders develop and his experience as a coach and executive are captured in this excellent book.' --Arnold Kanarick, executive president and chief human resources officer, The Limited Plug into a dynamic leadership development process custom made for today s rapidly changing, technology-driven business environment. Unlike traditional classroom-style programs, Action Learning engages managers in emotionally intense, team-oriented experiences that directly address the immediate strategic needs of the organization. Here, authors Dotlich and Noel detail the many Action Learning sessions they ve conducted at Shell, Ameritech, Citibank, and other leading corporations that have used Action Learning to quickly and successfully implement a variety of tactical and quantum change initiatives. Readers benefit from a clearly defined framework they can use to construct an Action Learning program of their own--a program that gives companies the power to re-create themselves by first re-creating their leaders.…

Buch. Zustand: Neu. Neuware - '(John Rothchild) made a small fortune from writing books that made finance funny and entertaining.'-Miami Herald'Mr. Rothchild finds some compelling evidence that a bear might be lurking in the woods. (He) addresses the subject with candor.'-The Wall Street Journal'According to Rothchild, there's a dark cloud looming behind virtually every silver lining. And to the extent that it can, his book gives investors useful market history to help them cope when the next storm arrives to put the current bull in its place.'-Washington Post Book World'THE BEAR BOOK would be fascinating just because Rothchild is an entertaining writer who has gathered such a wide variety of historical facts, anecdotes, theories and current opinions to enlighten the reader about market declines.'-Chicago Sun-Times'A timely wake-up call.contains fascinating stories about history's greatest financial busts as well as guidance on how to cope with the next one.'-Miami Herald'An enlightening work that's likely to give investors a bigger scare than a Stephen King novel. Rothchild isn't one of those doom-and-gloom forecasters. He's just hoping to provide some perspective.'-San Diego Union-TribuneJohn Rothchild, author of THE BEAR BOOK: Survive and Profit in Ferocious Markets wrote an editorial published in the September 6, 1998 issue of New York Newsday entitled 'Are Investors Setting Free the Bears '.…

Buch. Zustand: Neu. Neuware - In this groundbreaking book, Dennis McIlnay offers a unique andremarkable look inside foundations--exploring the complex workingsof the mysterious and often misunderstood organizations that sooften determine the success or failure of a nonprofit's fundraising ventures. Drawing on his extensive research and on insights from foundations,McIlnay gives the grantseeker an edge in the highly competitiveworld of foundation grants by both debunking many of the myths andmisconseptions surrounding foundations and including moreproductive strategies for dealing with them. Structured around six perceptions of foundations--judges, editors,citizens, activists, entrepreneurs, and partners--this bookprovides a thorough understanding of what makes foundations tickand how this affects their interations with nonprofits. …

Taschenbuch. Zustand: Neu. Neuware - Anti-Patterns - ein 'heißes Thema' in der Welt des objektorientierten Programmierens. Anti-Patterns helfen bei der Identifikation häufiger Fehler, Irrtümer und Mängel, die objektorientierte Projekte zum Scheitern bringen können. Wie Sie diese Muster erkennen und wie Sie effektiv darauf reagieren, zeigt Ihnen dieses Buch übersichtlich und anhand vieler Fallbeispiele. (04/98).…

Buch. Zustand: Neu. Neuware - This is the most challenging time for public management that I haveseen in my 35 years of public and non-profit service. The survivors,' ten years from now, will be working in systems theycould not possibly imagine now. They will have gotten there notjust by luck, but by the full commitment of all members of theirorganizations and by dramatically different methods of publicengagement. This book is an excellent resource for starting thatjourney and for assessing the progress of efforts to date. James Kunde, executive director, Coalition to Improve Managementin State and Local Government Creating High-Performance Government Organizations presentspractical advice and tools that managers and innovators at everylevel of government can use in molding their organizations intoresults-oriented, mission-driven operations. Developed by atop-notch author team under the auspices of The Alliance forRedesigning Government, these recommAndations are rooted in theauthors' years of experience in the public and private sectors, andthorough research into the theory and practice of organizationaltransformation. The more than three dozen cases presented here will help youunderstand what high-performance organizations are and develop aclearer understanding of the preconditions to major change, thesteps essential to getting started, and ways to overcome commonroadblocks along the way.…

Taschenbuch. Zustand: Neu. Neuware - This volume is a lively, wide-ranging introduction to ethics. It provides accessible coverage of the main ethical theories which offer the basis for an exploration of key issues and recent developments in applied ethics. The author's approach differs from other recent introductions, eschewing the utilitarian approach in favor of a rights and virtue ethics alternative.…

Taschenbuch. Zustand: Neu. Neuware - This essential new resource shows how educators can use existingdollars effectively and productively. The key lies in creatingfinance systems that give schools greater control over theirbudgets allowing more resources to flow directly to teachers andstudents. Allan Odden and Carolyn Busch look at inefficiencies in currenteducation spAnding, examine varied approaches to school-basedfinancing, and offer recommAndations for restructuring financesystems to meet ambitious reform goals. In addition, they proposeways to make funding more equitable across districts, outline thevarious elements that make school-based management work, anddescribe the key roles and responsibilities for the district, evenin a decentralized system. Financing Schools for High Performance is filled with examples ofbudgets, finance structures and formulas. It will prove to be anindispensable aid for state, district, and school-leveladministrators. …

Buch. Zustand: Neu. Neuware - While many books hype the latest fad, here at last (!) is a realist's' toolbox designed for public administrators who need toknow the costs as well as the benefits of managerial theories andtechnologies. -- Mel Dubnick, Department of Public Administration at RutgersUniversity and former Managing Editor of the Public AdministrationReview Today's public administrators must be more than the effectivemanagers of their agencies' internal operations. In order to managea complex set of interorganizational relationships spanninggovernments, nonprofit organizations and private firms in a complexglobal economy, they and their organizations must be capable ofgreat agility and change. Effectiveness is a necessary but notsufficient condition for success: Today's public managers mustreach beyond competence to be creative innovators and agents ofchange. This book introduces public sector professionals to a set ofinnovation tools: Strategic Planning, Reengineering, Total QualityManagement, Benchmarking, Performance Measurement and Management,Team Management, Privatization. It shows how to understand them,use them and integrate them into any organization, and how theywill take public managers beyond competence to be creativeinnovators. The creative public manager must continually look for new tools andnew approaches. Tools for Innovators will help in this search, andin meeting and surmounting the challenges of a changing publicsector.…

Buch. Zustand: Neu. Neuware - Building Basic Therapeutic Skills is an essential handbook thatprovides the nuts-and-bolts inforJeanne Heaton provides guidance tothe student therapist with a book that demonstrates both herhumanity and wisdom. Of all those skills that she promotes, perhapsthe most important is her profound respect for the client. --Michael J. Lambert, professor of psychology, Brigham YoungUniversity and coauthor of Assessing Outcome in ClinicalPractice A valuable and essential textbook for mental health educatorssupervising practicum and internship students. I'll be using it asa textbook in my teaching at Ohio State University. Daniel R. Merz, Ph.D., L.P.C.C., counselor educator, The OhioState University A masterful job of presenting the cumulative effects of theexperience of a senior therapist into a clear and concisevolume. John M. Sell, Ph.D., Senior Vice President, Reedie & Co. Contains excellent and culturally sensitive examples of not onlywhat to do but how to do it. Sheila Y. Williams, M.Ed., L.P.C.C., University Counselor/PrivatePractitioner and member, State of Ohio Counselor and Social WorkerBoard Testing Committee Chair, American Association of StateCounseling Boards Clear, concise, and down-to-earth. . . . It belongs in the library,if not the hip pocket, of anyone who is studying to be a therapistor is just beginning to practice. This is the book I wish I hadwritten. Steven Jay Lynn, Ph.D., professor of psychology, State Universityof New York at Binghamton A valuable resource for the student and beginning therapist. . .an excellent review for the experienced therapist. --Barry G. Ginsberg, Ph.D., director, Center of RelationshipEnhancement author of Relation Enhancement Family Therapy.…

Buch. Zustand: Neu. Neuware - Neue Ideen für mehr Erfolg! Alles, was ein Manager über Rentenfonds wissen muß - die Zusammenstellung effektiver Fonds, ihr Management, die optimale Wertsteigerung - wird hier anhand in- und ausländischer Fallbeispiele eingängig erklärt. Nutzerfreundlich werden die wichtigsten Schritte in Übersichten zusammengestellt. Verschiedene moderne Ansätze zum Rentenfondsmanagement werden kritisch bewertet.…

Taschenbuch. Zustand: Neu. Neuware - In this original and accessible introduction to post-colonial literatures in English, Dennis Walder guides the reader through the historical, linguistic, and theoretical issues that inform post-colonial literary study.

Buch. Zustand: Neu. Neuware - Der schnellste Weg, Ihre Produkte und Ideen zu vermarkten! Einer der Bestseller der 'Portable MBA'-Reihe, jetzt in vollständig überarbeiteter und aktualisierter Neuauflage, hilft Ihnen beim Planen und Entscheiden. Fesselnd und gut verständlich geschrieben - in dem Stil, der diese Reihe so erfolgreich macht. …