Wiley mai 2012 (228 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - The easy way to get practice and excel at numeracy tests Whether you're looking for a new job, applying tocertainuniversity courses, or attempting to join the military,you're increasingly likely to face a numeracy test as part of the screening process. And the only way to prepare for a numeracy test is practise. Numeracy Tests For Dummies is an accessible one-stop guide to pass these test. Featuring expert advice, instruction, review, and plenty of practise, Numeracy Tests For Dummies will help you succeed. Numeracy Tests For Dummies containsinstructionand revisionon: - Basic mathematical knowledge and skills - Data interpretation - Quantitative reasoning - Numerical sequencing.…

Taschenbuch. Zustand: Neu. Neuware - How to defeat stress, worry, and anxiety to achieve more in business and life. From the international bestselling author of Self-Confidence.Are You A Worrier Do you seem to worry more than most Do you find that insignificant things stress you out Do you sweat the small stuff and the big stuff too Well, now's the time to stop worrying and start living.Worry, stress, anxiety - whichever label you prefer to use - can have consequences that impact not only our lives, but the lives of others around us. When we worry it's like the engine of our mind is constantly being revved up. It doesn't allow us time to switch off and rest. It tires you out. And when you're tired you're less likely to think straight. And when you're not thinking straight it's easy to make stupid mistakes and confuse priorities.But relax. There is a way forward.In How Not to Worry Paul McGee shows us that there is a way to tackle life's challenges in a calmer and more considered way. It is possible to use a certain degree of worry and anxiety to spur us on towards positive, constructive action, and then leave the rest behind. With down to earth, real life advice, How Not to Worry helps us understand why worrying is such a big deal and the reasons for it, exposing the behavioural traps we fall into when faced with challenges. It then helps us to move on with tools and ideas to deal with our worries in a more constructive way.…

Taschenbuch. Zustand: Neu. Neuware - Everyone dreads public speaking. But Phil Collins, former Chief Speech Writer to Tony Blair, knows that it doesn't have to be this way.We all tend to worry so much about how we're presenting, and not enough about what we're presenting. The secret to memorable, polished speeches is to think more about the material you're presenting. When the content's right, the confidence will follow.In The Art of Speeches and Presentations Phil Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, and packed with practical examples and tips, the Art of Speeches and Presentations is set to become the definitive guide to great speeches and presentations. …

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Discover the pros of probioticsProbiotics are beneficial, live microorganisms (in most cases, bacteria) that are similar to those found naturally in the human intestine. Also known as 'friendly' or 'good' bacteria, probiotics are the cornerstone of any successful health program because they restore a healthy balance between friendly and bad bacteria in the intestinal tract, a balance that is critical for the health of the entire body. Probiotics are associated with treating everything from IBS to certain forms of cancer, allergies, eczema, and even the effects of aging.Probiotics For Dummies reveals how taking the right probiotics--in the form of food and supplements-- as part of a total health program benefits one's overall health, as well as improving specific conditions. This hands-on, essential guide features 20 probiotic recipes and gives you a step-by-step plan for infusing probiotics into your diet to improve the health of the GI tract, alleviate allergies and asthma, restore reproductive and urinary tracts, bolster the immune system against disease, enhance weight loss, and more.\* Advice on how to ingest the right probiotics\* 20 probiotic recipes from breakfast to dessert\* Information on naturally occurring probiotic compounds as well as the effectiveness of supplementsProbiotics For Dummies gives you everything you need to make informed decisions about adding probiotics to your daily diet.…

Taschenbuch. Zustand: Neu. Neuware - Organize your life, your likes, and more with Pinterest and this fun how-to guideNow you can organize your digital life with Pinterest, a hot new site that lets you create visual bookmarks of your favorite things and 'pin' them on virtual pinboards. Want to save something from a blog Have a favorite retail website Want to pin a quick photo you took with your phone Organize them all with Pinterest and this fast, friendly guide that shows you just how to do it. You'll see how to set up an account and your boards, how to pin and re-pin, where to use hashtags, find ways to share pins with your other social networks, and more.\* Helps you get the most out of Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards\* Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and even share pins with your other social networks\* Also discusses Power Pinners, using search, and finding people to follow\* Offers tips, trick, and techniques to make the process easy and enjoyablePinterest is fun and easy, and even more so with Pinterest for Dummies.…

Taschenbuch. Zustand: Neu. Neuware - A lighthearted meditation on the philosophical quandaries of the hit television show The Big Bang Theory Ever wonder what Aristotle might say about the life Sheldon Cooper leads Why Thomas Hobbes would applaud the roommate agreement Who Immanuel Kant would treat with 'haughty derision' for weaving 'un-unravelable webs ' And?most importantly?whether Wil Wheaton is truly evil Of course you have. Bazinga! This book mines the deep thinking of some of history's most potent philosophical minds to explore your most pressing questions about The Big Bang Theory and its nerdy genius characters. You might find other philosophy books on science and cosmology, but only this one refers to Darth Vader Force-chokes, cloning Leonard Nimoy, and oompa-loompa-like engineers. Fo-shizzle. Gives you irresistibly geek-worthy insights on your favorite Big Bang Theory characters, story lines, and ideas Examines important themes involving ethics and virtue, science, semiotics, religion, and the human condition Brings the thinking of some of the world's greatest philosophers to bear on The Big Bang Theory, from Aristotle and Plato to Nietzsche, Wittgenstein, Simone de Beauvoir, and more Essential reading for every Big Bang Theory fan, this book explores whether comic-book-wielding geeks can lead the good life, and whether they can know enough science to 'tear the mask off nature and stare at the face of God.'.…

Buch. Zustand: Neu. Neuware - Unorthodox success principles from a billionaire entrepreneur and philanthropistEli Broad's embrace of 'unreasonable thinking' has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, 'reasonable' people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the 'unreasonable' principles--from negotiating to risk-taking, from investing to hiring--that have made Eli Broad such a success.\* Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles\* His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research\* At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region\* Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmericaIf you're stuck doing what reasonable people do--and not getting anywhere--let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.…

Taschenbuch. Zustand: Neu. Neuware - The tools you need to master Spanish grammar Spanish Grammar For Dummies is a logical extension and complement to the successful language learning books, Spanish For Dummies and 500 Spanish Verb For Dummies. In plain English, it teaches you the grammatical rules of the Spanish language, including parts of speech, sentence construction, pronouns, adjectives, punctuation, stress and verb tenses, and moods. Throughout the book, you get plenty of practice opportunities to help you on your goal of mastering Spanish grammar. - Grasp the grammatical rules of Spanish - Benefit from plenty of practice opportunities throughout the book - Use the Spanish language confidently and correctly Whether you're a student studying Spanish or a professional looking to get ahead of the pack by learning a second language, Spanish Grammar For Dummies is your hands-on guide to quickly and painlessly master the written aspect of this popular language.…

Taschenbuch. Zustand: Neu. Neuware - How acting a little crazy and thinking outside of the box can get you the job you wantEver hear of a job candidate stretching out on the interviewer's floor to fill out an application Or an applicant who sees nothing wrong with texting during the interview Securing a job interview is a golden opportunity. The crazy-bad behavior described above will not net a job offer. Crazy Good Interviewing shows readers that crazy-good behavior, however, can make an applicant stand out favorably in a sea of mediocrity. Take the candidate who created a keynote presentation on his iPad to show what he could bring to the job or the one who created a DVD highlighting her abilities.Crazy Good Interviewing is a book geared toward those who are looking for work in this tough economy.\* Addresses how slightly eccentric behaviors can tip the scales in the applicant's favor\* Delves into how to access your three key strengths, how to use body language effectively, how to prepare a five-sentence history that builds a bridge to the interviewer, and moreTurn just plain crazy into crazy-good, and land the job at your next interview.…

Taschenbuch. Zustand: Neu. Neuware - Search has changed everything. Has your business harnessed its full potential A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.\* Updated statistics, tools, and recommendations\* Details about the latest changes from Google, Bing, and the overall search landscape\* Explanation and recommendations related to Google's substantial new search algorithm, know as 'Panda'\* Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mixTraditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.…

Buch. Zustand: Neu. Neuware - An updated and revised version of the business classic Power Base SellingPower Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or 'Foxes' is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science.Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success.\* Create Demand, as well as competitively Service Demand\* Quickly leverage 'Situational Power Bases' to drive up win rates\* Provide customers with value that advances their critical business initiatives\* Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign\* Increase customer satisfaction and competitive differentiationSee measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.…

Taschenbuch. Zustand: Neu. Neuware - Celebrate the Dude with an abiding look at the philosophy behind The Big LebowskiIs the Dude a bowling-loving stoner or a philosophical genius living the good life Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary. It also answers key questions, including: The Dude abides, but is abiding a virtue Is the Dude an Americanized version of the Taoist way of life How does The Big Lebowski illustrate the Just War Theory How does bowling help Donny, Walter, and the Dude oppose nihilism Yes, the Dude is deep, and so is this book. Don't watch the movie-or go to Lebowski Fest-without it.\* Explores many of The Big Lebowski's key themes, such as nihilism, war and politics, money and materialism, idealism and morality, history, and more\* Gives you new perspective on the movie's characters--the Dude, the Big Lebowski, Walter Sobchak, Donny, Maude Lebowski, Bunny Lebowski, and others\* Helps you appreciate the Coen Brothers classic even more with the insights of Aristotle, Epicurus, Kant, Derrida, and other philosophical heavyweights.…

Buch. Zustand: Neu. Neuware - Discover the benefits of being positive.We all have two dogs inside of us. One dog is positive, happy, optimistic, and hopeful. The other dog is negative, mad, sad, pessimistic, and fearful. These two dogs often fight inside us, but guess who wins the fight The one you feed the most. So begins the story about a negative mutt named Matt and a big dog named Bubba who teaches him how to feed himself with positivity each day and in the process Matt transforms his own life and the shelter they call home.The Positive Dog is an inspiring, heartwarming story that not only reveals the strategies and benefits of being positive but also an essential truth for humans: Being positive doesn't just make you better. It makes everyone around you better.…

Taschenbuch. Zustand: Neu. Neuware - Get a second stream of income without getting a second job!For anyone looking for a practical blueprint in creating an additional stream of home-based income, Double Your Income with Network Marketing is for you. This book offers a fresh look at the home-based business industry, offering an original step-by-step plan for home business success that includes a detailed look at the network marketing industry. By combining specific, turnkey strategies with inspiring stories of successful home based entrepreneurs readers will move through the author's 'success blueprint' learning.Double Your Income with Network Marketing outlines a blueprint for success.\* How to create financial security in just a few focused hours a week\* Ways to turn a hobby or interest into a thriving home business\* Reveals the freedom that a home business/internet marketing lifestyle can provideJob security is dead. Join the many new entrepreneurs who are firing their boss in favor of the more flexible and healthier home business lifestyle.…

Taschenbuch. Zustand: Neu. Neuware - The secrets of the UK's biggest online entrepreneurs revealedThinking of starting a business Already have a business online and looking to take it to the next level The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place.Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard - takes us through their start-up stories and maps out exactly what's made them so successful. You'll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.…

Taschenbuch. Zustand: Neu. Neuware - You can achieve anything when you know how to put your mind to itWe all know that a positive mental attitude can work wonders. but there's so much more to it than that. With the right coaching you can move from positive attitude to determined success magnet! Mark Rhodes trains people every day on just how to achieve that level of concentrated resolve. In this book he'll show you how to build the mindset you need to achieve your goals and dreams and start to notice more opportunities and have the confidence to act on them.Whilst NLP based, no prior knowledge of NLP is needed! Mark keeps the science in the background. And don't worry, he doesn't ask us to trust the powers of the Universe and have 'faith' that it will work. Mark's steps are practical and actionable, using real examples. Think Your Way to Success will supercharge your performance, helping you to:\* Map out exactly what you want to achieve\* Find the confidence to act on opportunities\* Use visualization to get results\* Conquer your fears and phobias\* Beat the 'I can't' virus and shake off limiting beliefsPraise for the book:'I know that there are hundreds of people who are more focused and more successful today because of the help Mark has given them.' Bev James, CEO of The Coaching Academy'The perfect antidote to negativity and a powerful reminder that attitude changes everything.' Guy Rigby, Director - Head of Entrepreneurs, Smith & Williamson Limited, author of From Vision to Exit'This book shows the really important things about mind power so that you will be able to emulate Mark's success. Keep it with you and read it over and over again!' Ron G Holland, author of Talk & Grow Rich'Mark Rhodes has given NLP a new look. I recommend it to NLPers everywhere.' Dr Richard Bandler, Co founder of the field of NLP, Author of The Secrets of Being Happy.…

Buch. Zustand: Neu. Neuware - Save your organization by building the skills to deal with difficult people We all have to work with people we can't stand to be around. Our challenge is to find creative ways to handle these difficult people. In the fable Make Difficult People Disappear, the skills and strategic plan needed to change your mindset are told through a clear, concise story. By first understanding the four main personality types in the workplace, Commander, Organizer, Relater, and Entertainer, readers can then devise effective strategies for diffusing unproductive and damaging behavior. This book serves to change the mindset and behavior of people who deal with difficulty on a regular basis. Wofford describes how through understanding our behavior differences and natural reactions to stress, that utilizing a plan based on these differences the difficulty simply seems to disappear Advises everyone from frustrated executives to entrepreneurs tired of dealing with difficult people who suck the life out of their organizations Complete with a step-by-step action plan, Make Difficult People Disappear serves to replenish your confidence and build skills in leading those who until now you didn't know how to manage and felt there was no choice but to continue to deal with or ignore.…

Buch. Zustand: Neu. Neuware - To make money in this troubled economy you need to understand where the markets are headed, not where they've been. Clinging to outdated strategies and played out market trends are sure ways to miss out on new investments, and in The Little Book of Bull's Eye Investing, acclaimed investment expert John Mauldin teaches you how to read the direction of the markets to make decisions that capitalize on today's investment opportunities.A practical road map to what's in store for the markets to help you stay ahead of the curve, the book debunks many of the myths that have come to govern investment logic, particularly the buy-and-hold, relative return vehicles that Wall Street peddles to unsuspecting investors. Giving you a clear view of the trends shaping the markets right now which are likely to provide investment options for the decade ahead, The Little Book of Bull's Eye Investing teaches the value of careful research before you put your money to work.Whether the market is on its way up or down, there are always excellent opportunities to invest profitably. You just need to know where they are. Looking at how the markets have behaved in the past to make an educated prediction about where they're going, The Little Book of Bull's Eye Investing explains how to make investment decisions that make sense today, whether you're trading stocks, bonds, gold, real estate, or anything else.Making the most of the markets is like hitting a moving target-difficult, but not impossible-and with The Little Book of Bull's Eye Investing in hand, you have everything you need to improve your eye for investing and make stable and secure trading decisions that can turn a profit in even the most turbulent of times. …

Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to learn the art of fashion drawingThis fun guide gives you dozens of step-by-step diagrams that walk you through the process of preparing creative illustrations that you can later develop into dynamic presentations for your design portfolio. Plus, you'll not only learn how to draw clothes and fabric, but also how to show details that make up the total look: faces and hairstyles, fashion accents, and a wide variety of textures.If you're an aspiring fashion designer, you know it's essential to be able to draw, prepare, and present a fashion drawing. Whether you have little or no prior drawing experience, Fashion Drawing For Dummies gives you easy-to-follow, non-intimidating instructions for mastering the drawing skills you need to design like a pro.\* Learn the rules and techniques of fashion drawing\* Draw the fashion figure in different poses and from multiple angles\* Discover how to complement your drawings with accessories, clothing, and styleIf you're a fledgling designer looking for non-intimidating guidance on learning the ins and outs of fashion drawing, this friendly guide has you covered.…

Buch. Zustand: Neu. Neuware - With the weakening dollar a hot topic for retirees, savers, and investors, this Little Book delves into the economic turmoil in the U.S. and shows how to survive itThe United States dollar is losing value at an alarming rate. According to the Organisation for Economic Co-operation and Development (OECD) index, the U.S. currency is 37 percent below fair value against the Australian dollar and 20 percent versus the Canadian dollar. The decline of the U.S. dollar is one of the biggest threats facing American investors today, but with the Little Book of the Shrinking Dollar: What You Can do to Protect Your Money Now in hand, you have the knowledge and the expertise you need to fight back.Written by New York Times bestselling author Addison Wiggin, a leading economic forecaster, the book explores the reasons for the dollar's decline, and its precarious relationship to other currencies around the world. Filled with invaluable strategies for retirees, savers, and investors who want to keep their money safe no matter what lies ahead, the book is your one-stop guide to weathering the storm.\* Covers strategies for safeguarding your wealth, including safer havens for money, alternative investments, and other opportunities\* Written by Addison Wiggin, a three-time New York Times bestselling author and leading economic forecaster\* Wiggin's predictions about the decline of the dollar have proven true time and again, making him the right man for the job when it comes to predicting what lies aheadThe U.S. dollar is no longer the secure and stable currency that most Americans grew up believing in. Even after recent gains, the dollar remains weak. But with the Little Book of the Shrinking Dollar you have a concise guide to what's driving its demise and everything you need to protect your money today and in the years to come.…

Taschenbuch. Zustand: Neu. Neuware - A radical approach to getting IT projects done faster and cheaper than anyone thinks possibleSoftware in 30 Days summarizes the Agile and Scrum software development method, which allows creation of game-changing software, in just 30 days. Projects that use it are three times more successful than those that don't. Software in 30 Days is for the business manager, the entrepreneur, the product development manager, or IT manager who wants to develop software better and faster than they now believe possible. Learn how this unorthodox process works, how to get started, and how to succeed. Control risk, manage projects, and have your people succeed with simple but profound shifts in the thinking.The authors explain powerful concepts such as the art of the possible, bottom-up intelligence, and why it's good to fail early--all with no risk greater than thirty days.\* The productivity gain vs traditional 'waterfall' methods has been over 100% on many projects\* Author Ken Schwaber is a co-founder of the Agile software movement, and co-creator, with Jeff Sutherland, of the 'Scrum' technique for building software in 30 days\* Coauthor Jeff Sutherland was cosigner of the Agile Manifesto, which marked the start of the Agile movementSoftware in 30 Days is a must-read for all managers and business owners who use software in their organizations or in their products and want to stop the cycle of slow, expensive software development. Programmers will want to buy copies for their managers and their customers so they will know how to collaborate to get the best work possible.…

Taschenbuch. Zustand: Neu. Neuware - The easy way to get a grip on International Reporting StandardsIFRS For Dummies is your complete introduction to IFRS and international accounting and balancing standards. Combining all the facts needed to understand this complex subject with useful examples, this easy-to-read guide will have you on top of IFRS in no time.In plain English, it helps you make sense of IFRS and your understanding of: what they are and where they apply; how to adopt IFRS for the first time; how IFRS affects the key components of your financial statements; how to disclose information in financial statements; and much more.\* Covers what to do if you're applying IFRS for the first time\* Explains complicated material in plain English\* Helps you make sense of this principles-based set of standards that establish broad rules for financial reportingIf you're an accountant, student, or trainee in need of accessible information on IFRS, this hands-on, friendly guide has you covered. …

Buch. Zustand: Neu. Neuware - Your digital presence tells the story of who you are. so what should you be saying In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career.Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities.Whether you're new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer.Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.…

Taschenbuch. Zustand: Neu. Neuware - Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The games can be played in-person or virtually, and range from 5-minute ice-breakers to an epic four-hour GPS-based adventure. Designed to be lead by managers, facilitators, presenters, and speakers, the activities help teams and groups get comfortable with technology, get to know each other better, build trust, improve communication, and more. No need to be a 'techie' to lead these games--they're simple and well-scripted.Author John Chen is the CEO of Geoteaming, a company that uses technology and adventure to teach teams how to collaborate.\* How to lead a simple, fast, fun team building activity with easy-to-follow instructions\* How to create successful 'virtual' team building that requires NO travel and little to no additional expenses\* How to engage standoffish engineers, 'hard to reach' technical teams, or Gen X/Y teammates with technology they enjoy usingSuccessful technology-based team building can build buzz for your company, build critically important relationships and communication internally, and keep your team talking about it for weeks afterward. …

Buch. Zustand: Neu. Neuware - Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile.\* Demonstrates how to integrate mobile into marketing programs and how to effectively measure it\* Explains how to make your existing marketing spends work harder\* Delivers step-by-step instructions on how to optimize campaigns in real-time\* Shows how to determine which mobile tactics are keepers and which are notIt's time to mobilize your marketing programs and drive your profits to new heights. …

Buch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - How to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:\* An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products\* A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years\* A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships\* Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource. …

Buch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - A fascinating look at the top women at Berkshire Hathaway and how they got thereAlthough proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a marked uptick in the number of female business leaders in recent years. Looking at the changes that have happened at Berkshire Hathaway--Warren Buffett's holding company, The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors provides a unique look at the gradual shattering of the glass ceiling at one of America's top firms.An influx of female leadership over the past few years--today there are four female CEOs, up from just one a decade ago--has invigorated Berkshire Hathaway with energy and unique female insight. Profiling these remarkable women, the book provides motivational and management information for a wide range of readers, from business students to Buffett fans.\* Looks closely at the female board members of Berkshire Hathaway and the female managers who run Berkshire Hathaway companies\* Follows the paths that brought these women to their current positions\* Explores their working relationship with their employees and Warren Buffett, and how they balance work and their private livesThe only book focusing on eight of the most powerful women at Berkshire Hathaway, The Women of Berkshire Hathaway is an inspirational read about the triumph of a group of remarkable women within a company once dominated by men.…