PRODUCT DEVELOPMENT PERFORMANCE Strategy, Organization, and Management in the World Auto Industry

Kim B. Clark & Takahiro Fujimoto

ISBN 10: 0875842453 / ISBN 13: 9780875842455

Verlag: Harvard Business Review Press, Boston, 1991

Beschreibung

Near Fine in a Near Fine dust jacket. ; 9.2 X 6.3 X 1.4 inches; 432 pages.

Bestandsnummer des Verkäufers 130323

Bibliografische Details

• Titel: PRODUCT DEVELOPMENT PERFORMANCE Strategy, Organization, and Management in the World Auto Industry
• Verlag: Harvard Business Review Press, Boston
• Erscheinungsjahr: 1991
• Sprache: Englisch
• ISBN-10: 0875842453
• ISBN-13: 9780875842455
• Einband: Hardcover
• Auflage: First Edition; First Printing.
• Verkäuferkataloge:
  • Discounted

Über diesen Titel

Inhaltsangabe

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.