Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

Clark, Kim B., and Fujimoto, Takahiro

ISBN 10: 0875842453 / ISBN 13: 9780875842455

Verlag: Harvard Business School Press, Boston, MA, 1991

Beschreibung

xi, 409 p. Illustrations. Notes. Index. New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage. Very good in very good dust jacket. DJ has slight wear and soiling, with small edge wear.

Bestandsnummer des Verkäufers 60506

Bibliografische Details

• Titel: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
• Verlag: Harvard Business School Press, Boston, MA
• Erscheinungsjahr: 1991
• Sprache: Englisch
• ISBN-10: 0875842453
• ISBN-13: 9780875842455
• Einband: Hardcover
• Auflage: First edition. First printing [stated].

Über diesen Titel

Inhaltsangabe

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.