Signed by Editor Signed by Editor Clean tight unmarked copy inscribed and signed by Shapiro in black ink on title page and dated 10/95, dj NOT price-clipped, 343 pages, second printing. Bestandsnummer des Verk�ufers 25272

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Bibliografische Details

Titel: Seeking Customers : A Harvard Business ...

Verlag: Harvard Business Review

Erscheinungsdatum: 1993

Einband: Hard Cover

Zustand: Very Good

Zustand des Schutzumschlags: Very Good

Signiert: Signed by Editor

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Inhaltsangabe:

Book by Shapiro Benson P

Rese�a del editor:

This book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale. The book includes contributions from leading academics and consultants, including Benson P. Shapiro, Harvey B. Mackay, Rowland T. Moriarty, and Thomas V. Bonoma. Issues addressed include customer-focused marketing, managing customer relationships, the art and science of selling, learning from compensation, and composition.

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We have an on-line bookstore located in the shadow of the Sangre de Christo mountains in beautiful Taos, New Mexico. We have books in all catagories with a large selection in poetry and business. As of 12/13, we're contemplating a move down the road to equally lovely Santa Fe.

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