Signature and dedication from author in pen on FEP. Jacket and binding are very well preserved. pages are clean and crisp and printing is tight clean and bright throughout.

Bestandsnummer des Verk�ufers 175141

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Bibliografische Details

Titel

Telemanage Your Customers: A System for Telephone Account Management

Verlag

Gower, Aldershot, Hampshire

Erscheinungsjahr

1990

Sprache

Englisch

ISBN-10

0566029030

ISBN-13

9780566029035

Einband

Hardcover

Zustand

Very Good

Zustand des Schutzumschlags

Very Good

Signiert

By Author

Buchtyp

Used

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Inhaltsangabe

In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on to describe how to plan, set up, staff and run a TAM operation, the text provides full details of the principles and techniques involved. It is illustrated throughout with real-life examples and case studies and includes an extensive set of ready-to-use formats.

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